Vietnam has emerged as a dynamic and rapidly growing market in Southeast Asia, attracting international businesses with its robust economic growth and burgeoning digital landscape. For European e-commerce retailers considering international expansion, it’s important to understand the details of Vietnam’s unique market characteristics. This… Continue
In 2020, a huge number of Romanians discovered online shopping — and they’ve stuck with it ever since. In this article, we will explain what e-commerce retailers should keep in mind when expanding into this growing market. Continue
Indonesia has significant growth potential as an emerging market, particularly in e-commerce. For European companies aiming to expand into East Asia through digital sales, entering the Indonesian market could prove a wise long-term investment. In this article, we explore what makes Indonesia an appealing expansion target, where its potential lies,… Continue
Although internet access in Mexico isn’t as widespread as in Europe or the rest of Latin America, the e-commerce market there is booming and boasts one of the highest growth rates worldwide. Many Mexicans look online for products that are unavailable domestically or sold internationally at a lower price. European products are viewed as… Continue
In this edition of “E-Commerce in…” we’ll be taking a closer look at Latvia, which became famous as the home of the “European Capital of WiFi” back in 2014. And while this claim to fame is less important in 2024, the small northern country still has plenty to offer to tech-savvy customers and market newcomers […] Continue
At this point, it’s no secret that Brazil is emerging as a global economic player, expected to have the sixth-largest economy in the world by 2030. This is also reflected in the digital business world: Brazil’s e-commerce market is the largest in Latin America with a 28.5% market share and 37m shoppers each quarter. In […] Continue
With its rugged landscapes and historic castles, Scotland is often thought of as a country steeped in tradition and rural charm, but the nation is also emerging as a prime target market for foreign e-commerce companies. With a tech-savvy population, robust digital infrastructure, and increasing consumer demand for online shopping, Scotland… Continue
Although it is a small country, Belgium has a fascinating political and linguistic landscape and a booming e-commerce market. Its location within the EU, as well as the steadily growing e-commerce market make Belgium an exciting target for European e-commerce businesses that are looking to expand. In this article, we’ll take a closer look at… Continue
This time in our “E-Commerce in…” series, we’re highlighting Portugal, a small country in southwestern Europe that many know as a vacation destination. But beyond sunny beaches, fine wines, and soulful Fado music, this coastal nation is also gaining attention for its rapidly growing e-commerce market. In this article,… Continue
The Croatian e-commerce sector experienced a veritable boom in 2020, the year the pandemic hit. It apparently took a pandemic to jumpstart the e-commerce industry there, and in this article, we will look at some of the reasons for that. In addition, we will look more closely at the facts and figures that define Croatian […] Continue
The Grand Duchy of Luxembourg may be tiny, but it’s known globally for its economic clout: Luxembourg boasts the highest GDP per capita in the entire world. This economic strength makes it an attractive target market for e-commerce companies. With a well-developed infrastructure, an affluent population, and a thriving e-commerce culture Luxembourg… Continue
Although it might seem remote from the perspective of continental Europe, Iceland has a unique position between Europe and America, which makes it an intriguing prospect for international businesses looking to expand. The conditions for e-commerce in Iceland could hardly be better, and there is ample research into Icelandic e-commerce preferences,… Continue
The Finish e-commerce market might be small compared to more populous countries, but Finns are generally well-off, digitally fluent and enjoy shopping online. This makes Finland an appealing target market for e–commerce retailers. Continue
German fashion is just as diverse as its landscape and dialects. Sure, there are Lederhosen in Bavaria and yes, manual workers often wear their blue coveralls (Blaumann) out on the street with pride. German fashion styles, however, range from conservatively demure with subdued or natural colors, to eye-poppingly different with ethnically inspired… Continue
Today, we want to draw our attention to the United Arab Emirates. This decidedly conservative country is still very much dominated by traditional offline retail. However, data show that retailers are increasingly selling online as well in order to diversify their offering and appeal to a broader target group. Continue
South Korea is an interesting target market for European e-commerce retailers. In this article, we will explain what makes South Korea so appealing, what you can expect from the e-commerce market in South Korea, and what companies need to consider when it comes to digital trade. Continue
The Swiss e-commerce market is no longer a secret, insider tip. Located right on the EU’s doorstep, and with purchasing power to spare, Switzerland is an extremely attractive market for European companies who are looking to expand. Moreover, Switzerland ranked number one in the UNCTAD B2C E-commerce Index, which ranks countries according to their… Continue
With its prime location in central Europe, Austria is an important hub for businesses, especially German-speaking ones. And Austria is a strong import market, with around 35% of its imported goods coming from neighboring Germany. However, if you’re planning to sell to Austrian consumers, you shouldn’t make the mistake of thinking that Austria is… Continue
Japan has the third-largest economy in the world, after the USA and China and before Germany. The county’s advanced IT infrastructure makes it easy for e-commerce businesses to enter the market, but there are nonetheless challenges when doing business in Japan. In this article, we will discuss what businesses need to keep in mind when… Continue
Norway might be a small country, but it presents some unique opportunities for European e-commerce businesses. As the third richest country in the EU (as measured by GDP per capita), it has more than enough spending power to make it an interesting target market. And with nearly universal internet usage, Norway’s consumers are well-versed in… Continue
The e-commerce market in the USA is enormous, and that makes it an interesting target market for European e-commerce businesses who are looking to expand. This article will familiarize you with the US e-commerce market and the local preferences and shopping behaviors you should be aware of when planning your launch. Continue
The Czech Republic is situated in Central Europe, although many people think of it as a part of “Eastern Europe” because it was part of the Eastern Bloc before the fall of the iron curtain. With its rapidly growing economy and relatively compact size, it makes an interesting target market for expanding e-commerce businesses. Continue
Poland is a major European country which borders on Germany. It is often referred to as an “Eastern European” country due to having been part of the Soviet Union. However, Poland is actually located in central Europe and is not, geographically speaking, part of Eastern Europe at all. Poland is 312,000 km2 in area and […] Continue
When you think of Sweden, you probably picture the incredible natural landscapes, the northern lights, and forests filled with fir trees. And if not that, then you’re most likely thinking of the famous blue and yellow furniture manufacturer who has helped make Scandinavian design a global phenomenon. But Sweden has much more to offer than… Continue
Historically, e-commerce has not been a strong source of revenue for the Italian economy. For many years, the tourism industry was the sector with the most online revenue, and e-commerce revenue hardly grew at all. But 2020 changed everything. The lockdown during the COVID pandemic was a boon for online retailers and delivery services, which… Continue
