With its rugged landscapes and historic castles, Scotland is often thought of as a country steeped in tradition and rural charm, but the nation is also emerging as a prime target market for foreign e-commerce companies. With a tech-savvy population, robust digital infrastructure, and increasing consumer demand for online shopping, Scotland… Continue
Although it is a small country, Belgium has a fascinating political and linguistic landscape and a booming e-commerce market. Its location within the EU, as well as the steadily growing e-commerce market make Belgium an exciting target for European e-commerce businesses that are looking to expand. In this article, we’ll take a closer look at… Continue
Anyone working in e-commerce – as a marketing professional, consultant, or online shop operator – must be aware of key dates throughout the year. There are obvious ones that are in everyone’s repertory, and then there are more obscure ones that are a lot more fun because not as many campaigns are run on the […] Continue
This time in our “E-Commerce in…” series, we’re highlighting Portugal, a small country in southwestern Europe that many know as a vacation destination. But beyond sunny beaches, fine wines, and soulful Fado music, this coastal nation is also gaining attention for its rapidly growing e-commerce market. In this article,… Continue
We have reached almost the halfway mark for our e-commerce year and boy, May is a doozy regarding e-commerce opportunities! Yes, May is choc-a-bloc with great and hugely varied e-commerce opportunities to get your products and services noticed. Continue
This year, April Fool’s Day on the 1st of April coincides with Easter Monday – which means it probably won’t be the best day for practical jokes. Easter Monday marks the day after Jesus’ resurrection, and Christians spend this day commemorating the miracle. Online marketing and e-commerce specialists would do well to avoid too much […] Continue
The Croatian e-commerce sector experienced a veritable boom in 2020, the year the pandemic hit. It apparently took a pandemic to jumpstart the e-commerce industry there, and in this article, we will look at some of the reasons for that. In addition, we will look more closely at the facts and figures that define Croatian […] Continue
The Grand Duchy of Luxembourg may be tiny, but it’s known globally for its economic clout: Luxembourg boasts the highest GDP per capita in the entire world. This economic strength makes it an attractive target market for e-commerce companies. With a well-developed infrastructure, an affluent population, and a thriving e-commerce culture Luxembourg… Continue
Although it might seem remote from the perspective of continental Europe, Iceland has a unique position between Europe and America, which makes it an intriguing prospect for international businesses looking to expand. The conditions for e-commerce in Iceland could hardly be better, and there is ample research into Icelandic e-commerce preferences,… Continue
As 2024 is a leap year, we’ll have an extra day in February to explore some of the lesser-known e-commerce marketing opportunities aside from Valentine’s, Groundhog Day, or Carnival, and more time to get your 2024 overall strategy on track. Continue
The Finish e-commerce market might be small compared to more populous countries, but Finns are generally well-off, digitally fluent and enjoy shopping online. This makes Finland an appealing target market for e–commerce retailers. Continue
Ready or not, here comes the busiest – and arguably most fun – shopping season of the year! With Thanksgiving, Black Friday, Cyber Monday and overall holiday shopping, November has it all! Now’s when marketers should leave no stone unturned to give their consumers what they want. Let’s have a look at this month’s big […] Continue
German fashion is just as diverse as its landscape and dialects. Sure, there are Lederhosen in Bavaria and yes, manual workers often wear their blue coveralls (Blaumann) out on the street with pride. German fashion styles, however, range from conservatively demure with subdued or natural colors, to eye-poppingly different with ethnically inspired… Continue
Today, we want to draw our attention to the United Arab Emirates. This decidedly conservative country is still very much dominated by traditional offline retail. However, data show that retailers are increasingly selling online as well in order to diversify their offering and appeal to a broader target group. Continue
The word October stems from the Latin “octo”, meaning eight. Because the old Roman calendar started in March rather than January, October used to be the 8th month of the year. The biggest October holiday in the US and many other parts of the world is Halloween. Kids can’t wait to go trick-or-treating; parents adorn […] Continue
Did you know that the word September stems from the Latin ‘septum’ which means seven? That’s right: Back in the days of the Roman calendar – when the year started in March – September was the 7th month. Big observances and shopping events in September include the Jewish Yom Kippur holiday, back-to-school shopping and the […] Continue
South Korea is an interesting target market for European e-commerce retailers. In this article, we will explain what makes South Korea so appealing, what you can expect from the e-commerce market in South Korea, and what companies need to consider when it comes to digital trade. Continue
The Swiss e-commerce market is no longer a secret, insider tip. Located right on the EU’s doorstep, and with purchasing power to spare, Switzerland is an extremely attractive market for European companies who are looking to expand. Moreover, Switzerland ranked number one in the UNCTAD B2C E-commerce Index, which ranks countries according to their… Continue
With its prime location in central Europe, Austria is an important hub for businesses, especially German-speaking ones. And Austria is a strong import market, with around 35% of its imported goods coming from neighboring Germany. However, if you’re planning to sell to Austrian consumers, you shouldn’t make the mistake of thinking that Austria is… Continue
Japan has the third-largest economy in the world, after the USA and China and before Germany. The county’s advanced IT infrastructure makes it easy for e-commerce businesses to enter the market, but there are nonetheless challenges when doing business in Japan. In this article, we will discuss what businesses need to keep in mind when… Continue
As the saying goes: “April showers bring May flowers.” With Cinco de Mayo, Mother’s Day and Memorial Day as this month’s big – and partially flowery – festivities, there are plenty of e-commerce opportunities to go around. Continue
April tends to catch all off guard right off the bat on April Fool’s Day. What better way to start the month than with a sense of humor, right? And then there’s Easter along with several other religious festivities, including Christian Communion and Confirmation ceremonies. With the winter weather being officially gone, there’s also plenty… Continue
Norway might be a small country, but it presents some unique opportunities for European e-commerce businesses. As the third richest country in the EU (as measured by GDP per capita), it has more than enough spending power to make it an interesting target market. And with nearly universal internet usage, Norway’s consumers are well-versed in… Continue
The e-commerce market in the USA is enormous, and that makes it an interesting target market for European e-commerce businesses who are looking to expand. This article will familiarize you with the US e-commerce market and the local preferences and shopping behaviors you should be aware of when planning your launch. Continue
The Czech Republic is situated in Central Europe, although many people think of it as a part of “Eastern Europe” because it was part of the Eastern Bloc before the fall of the iron curtain. With its rapidly growing economy and relatively compact size, it makes an interesting target market for expanding e-commerce businesses. Continue
