Austria enters 2026 with an industrial landscape shaped by resilience, structural pressure, and a gradual shift toward higher‑value production. The country’s industrial base remains one of the most diversified in Europe, yet it is navigating a slow recovery after two consecutive years of economic contraction. According to the Austrian National… Continue
Ah, Austria! The land of Mozart, schnitzel, and breathtaking alpine views. But did you know that this charming country is also a rising star in the world of fashion e-commerce? Belt out a yodel, grab a cup of Viennese coffee, and let’s dive into the fascinating – and sometimes downright quirky – world of fashion […] Continue
With its prime location in central Europe, Austria is an important hub for businesses, especially German-speaking ones. And Austria is a strong import market, with around 35% of its imported goods coming from neighboring Germany. However, if you’re planning to sell to Austrian consumers, you shouldn’t make the mistake of thinking that Austria is… Continue
Czechia has quietly become one of Europe’s most dynamic healthcare markets. It sits at the crossroads of German precision, Central European innovation and rising regional demand. For MedTech manufacturers expanding into the EU, the country offers regulatory clarity, clinical sophistication and fast‑moving modernization. Hospitals are upgrading,… Continue
International Women’s Day, marked each year on March 8, began as a bold declaration of women’s rights and collective power. Its roots lie in the early 20th‑century labor and suffrage movements, when women in North America and Europe demanded fair working conditions, political representation, and the right to vote. In 1911, more than a million… Continue
The January 2026 Industry Agenda focuses on the strategic restart for automotive manufacturing, mechanical engineering and industrial production. After year-end shutdowns, production lines ramp up again, supply chains are resynchronized and strategic priorities for the first half of the year are defined. For internationally active organizations,… Continue
Although E-Commerce in August does not feature major global shopping events like Singles’ Day or Black Friday, it offers numerous region-specific opportunities for international e-commerce. With a mix of regionally relevant dates, seasonal campaigns, and industry observances, the month is well suited for strategic preparation, stock optimization,… Continue
Vietnam has emerged as a dynamic and rapidly growing market in Southeast Asia, attracting international businesses with its robust economic growth and burgeoning digital landscape. For European e-commerce retailers considering international expansion, it’s important to understand the details of Vietnam’s unique market characteristics. This… Continue
In 2020, a huge number of Romanians discovered online shopping — and they’ve stuck with it ever since. In this article, we will explain what e-commerce retailers should keep in mind when expanding into this growing market. Continue
Did you know that German is the native language of over 100 million people around the world? The language variant used in schoolbooks, prose, poetry, scientific publications, and the like is the so-called ‘High German’, which is generally accepted as ‘Standard German’. German is spoken as an official language in Germany, Austria, Switzerland, and… Continue
For European businesses looking to expand their online sales, Taiwan is an exciting new target market. As a highly developed industrial nation with a thriving democracy, Taiwan is often compared to Japan or South Korea. However, its unique geopolitical status adds an extra layer of complexity. In this article, we’ll explore why this is the… Continue
The history of celebrating the new year goes back to Babylonian times. However, how we celebrate this auspicious date has changed and evolved over the past 4000-odd years, with celebrations differing from country to country, and from continent to continent. Let’s take a look at some weird and wonderful ways to welcome new beginnings! Continue
Although internet access in Mexico isn’t as widespread as in Europe or the rest of Latin America, the e-commerce market there is booming and boasts one of the highest growth rates worldwide. Many Mexicans look online for products that are unavailable domestically or sold internationally at a lower price. European products are viewed as… Continue
In this edition of “E-Commerce in…” we’ll be taking a closer look at Latvia, which became famous as the home of the “European Capital of WiFi” back in 2014. And while this claim to fame is less important in 2024, the small northern country still has plenty to offer to tech-savvy customers and market newcomers […] Continue
Switzerland is renowned for its breathtaking Alpine landscapes, crystal-clear lakes, and charming villages. Beyond its scenic beauty, the country boasts an innovative economy. The Swiss health market is among the most significant globally, driven in part by its substantial healthcare spending, yet navigating it can present challenges. Dive into… Continue
This time in our “E-Commerce in…” series, we’re highlighting Portugal, a small country in southwestern Europe that many know as a vacation destination. But beyond sunny beaches, fine wines, and soulful Fado music, this coastal nation is also gaining attention for its rapidly growing e-commerce market. In this article,… Continue
Switzerland has been home to the traditional short leather trousers for men known as “lederhosen” for centuries. And who doesn’t love the voluminous women’s “dirndl” dresses with rich gold embroideries, topped off by a matching apron? These garments, the leather trousers, and especially the dresses, were often handed down through… Continue
The Croatian e-commerce sector experienced a veritable boom in 2020, the year the pandemic hit. It apparently took a pandemic to jumpstart the e-commerce industry there, and in this article, we will look at some of the reasons for that. In addition, we will look more closely at the facts and figures that define Croatian […] Continue
Poland’s fashion e-commerce is shifting: circular fashion, secondhand platforms & localization are shaping a more sustainable market. Did you know that Poland is the 26th largest fashion market for e-commerce globally, with a revenue of US$13,617.0 million (by 2023), placing it ahead of Austria? Who knew that the country of Chopin, Pope John… Continue
The Finish e-commerce market might be small compared to more populous countries, but Finns are generally well-off, digitally fluent and enjoy shopping online. This makes Finland an appealing target market for e–commerce retailers. Continue
South Korea is an interesting target market for European e-commerce retailers. In this article, we will explain what makes South Korea so appealing, what you can expect from the e-commerce market in South Korea, and what companies need to consider when it comes to digital trade. Continue
The Swiss e-commerce market is no longer a secret, insider tip. Located right on the EU’s doorstep, and with purchasing power to spare, Switzerland is an extremely attractive market for European companies who are looking to expand. Moreover, Switzerland ranked number one in the UNCTAD B2C E-commerce Index, which ranks countries according to their… Continue
The Danish ecommerce market is not particularly large, but it could still be a promising target market for European ecommerce businesses. In this article, we’ll give you the facts, statistics and insights that you need to launch your sales channel in Denmark. Continue
France is a big player in the e-commerce market, ranking second in Europe and fifth overall in the world in terms of online purchases in 2020. This makes it an attractive target market for companies in Europe and the rest of the world. Ready to learn more about France’s e-commerce market? In this article, we’ll […] Continue
