March 17th marks St. Patrick’s Day in Ireland. Many also call it Paddy’s Day, ‘Paddy’ being the diminutive of the name Patrick, or rather its Irish version ‘Pádraig’. But what is the history of this world-famous holiday – and what made it world-famous in the first place? Continue
Vietnam has emerged as a dynamic and rapidly growing market in Southeast Asia, attracting international businesses with its robust economic growth and burgeoning digital landscape. For European e-commerce retailers considering international expansion, it’s important to understand the details of Vietnam’s unique market characteristics. This… Continue
English is a West Germanic language that originated from the Anglo-Frisian dialects brought to Britain by Germanic settlers from various parts of what is now northwest Germany and the northern Netherlands. The resident population at this time was mainly speaking Common Brittonic – the insular variety of continental Celtic, which was… Continue
March is Women’s History Month, the run-up to Easter, and the official end of winter. The perfect time to put your e-commerce thinking hat on and your online offering on the e-map. If you have been hibernating, it’s high time to dust off those marketing boots and get your show on the road. Continue
Valentine’s Day has not always been a day of love. Its origins have scholars scratching their heads. Some say, the day commemorates the death of a priest, who was later sainted. At the time, Valentine was a very popular name shared by a priest, who secretly married young couples despite a decree by Emperor Claudius […] Continue
In 2020, a huge number of Romanians discovered online shopping — and they’ve stuck with it ever since. In this article, we will explain what e-commerce retailers should keep in mind when expanding into this growing market. Continue
Beyond the big-name holidays like Valentine’s Day and Groundhog Day, February offers a treasure trove of lesser-known celebrations that can open new doors for creative e-commerce campaigns. Are you ready to seize these hidden opportunities? Continue
Did you know that German is the native language of over 100 million people around the world? The language variant used in schoolbooks, prose, poetry, scientific publications, and the like is the so-called ‘High German’, which is generally accepted as ‘Standard German’. German is spoken as an official language in Germany, Austria, Switzerland, and… Continue
From music to movies, technology to food, the world has fallen in love with everything South Korean. Just ask Gen Z. It all started with Seoul-based rapper Psy’s 2012 song Gangnam Style – “K-Pop” became a thing overnight. Teenagers everywhere embraced the colorful styles worn by K-Pop superstars like the groups BTS and NCT. South […] Continue
For European businesses looking to expand their online sales, Taiwan is an exciting new target market. As a highly developed industrial nation with a thriving democracy, Taiwan is often compared to Japan or South Korea. However, its unique geopolitical status adds an extra layer of complexity. In this article, we’ll explore why this is the… Continue
Now that you’ve been following our tips all through 2024, your e-commerce presence is ready to roll into the new year! But since we never run out of ideas, let’s have a look at what great new tips we have in store for January! Returns in January – a blessing and a curse The Christmas […] Continue
The Chinese New Year is one of the most important holidays in Chinese culture. It has influenced similar celebrations in other cultures, commonly referred to collectively as Lunar New Year, such as among the Losar of Tibet, the Tết of Vietnam, the Seollal of Korea, as well as the Shōgatsu and the Ryukyu of Japan. […] Continue
The history of celebrating the new year goes back to Babylonian times. However, how we celebrate this auspicious date has changed and evolved over the past 4000-odd years, with celebrations differing from country to country, and from continent to continent. Let’s take a look at some weird and wonderful ways to welcome new beginnings! Continue
Indonesia has significant growth potential as an emerging market, particularly in e-commerce. For European companies aiming to expand into East Asia through digital sales, entering the Indonesian market could prove a wise long-term investment. In this article, we explore what makes Indonesia an appealing expansion target, where its potential lies,… Continue
There has always been some reluctance on the part of Western retailers to sell on the Japanese market. However, according to its Ease of Doing Business Index, the World Bank ranks it as one of the best e-commerce startup locations in the world. Let’s explore why Japan could be an excellent choice for expanding your […] Continue
China’s healthcare market is undeniably attractive due to its immense size and rapid growth. However, its complexity and regulatory challenges make it a difficult landscape to navigate. In our latest blog, we explore essential business strategies for overcoming these hurdles and highlight how specialized companies can successfully establish… Continue
Unlike the famously understated Scandinavian furniture and interior design style, Danish fashion lives by the motto: the more unpredictable and individual, the better. It comes as no big surprise then that the Danish fashion e-commerce clientele favors second-hand and thrift store-type online marketplaces like Vinted. The Danish are a happy,… Continue
The Dutch are far less fashion-conscious than their French or German neighbors, with only 10% stating they follow fashion trends. Practicality, weatherproofing, recycling, and affordability play a much greater role in fashion e-commerce in the Netherlands than mirroring the styles of celebrities or fashion catwalks. Above all: the Dutch prefer a… Continue
In this edition of “E-Commerce in…” we’ll be taking a closer look at Latvia, which became famous as the home of the “European Capital of WiFi” back in 2014. And while this claim to fame is less important in 2024, the small northern country still has plenty to offer to tech-savvy customers and market newcomers […] Continue
Sweden is one of the most connected countries in the world (94% of the population is online) – and who would blame them with cold weather prevailing for much of the year. Swedish online shoppers are tech-savvy and well-versed with all the traps the Internet has in store. It is therefore unsurprising that Swedes are […] Continue
At this point, it’s no secret that Brazil is emerging as a global economic player, expected to have the sixth-largest economy in the world by 2030. This is also reflected in the digital business world: Brazil’s e-commerce market is the largest in Latin America with a 28.5% market share and 37m shoppers each quarter. In […] Continue
Switzerland is renowned for its breathtaking Alpine landscapes, crystal-clear lakes, and charming villages. Beyond its scenic beauty, the country boasts an innovative economy. The Swiss health market is among the most significant globally, driven in part by its substantial healthcare spending, yet navigating it can present challenges. Dive into… Continue
With its rugged landscapes and historic castles, Scotland is often thought of as a country steeped in tradition and rural charm, but the nation is also emerging as a prime target market for foreign e-commerce companies. With a tech-savvy population, robust digital infrastructure, and increasing consumer demand for online shopping, Scotland… Continue
The availability and affordability of broadband and cable access for high-speed internet in Belgium have facilitated the growth of digital penetration throughout the country and with it the fashion e-commerce market. Let’s take a closer look at what Belgian online shoppers have come to expect, where there may be pitfalls for new online… Continue
Although it is a small country, Belgium has a fascinating political and linguistic landscape and a booming e-commerce market. Its location within the EU, as well as the steadily growing e-commerce market make Belgium an exciting target for European e-commerce businesses that are looking to expand. In this article, we’ll take a closer look at… Continue
