March is when winter clearance sales opportunities meet the fresh scent of the spring season. Let’s dive into the holidays, observances and anything else the 3rd month of the year has to offer in the world of e-commerce.

March 1st marks the meteorological start of spring, and that means the gardening season has officially begun. From gardening tools, accessories and plant seeds – the time to come out with attractive offers and ad campaigns is now.

Electric bike and car manufacturers can also expect to see high demand, especially throughout Europe. Skyrocketing gas prices, the global energy crisis and a desired independence from Russia’s oil have peaked public awareness to invest in greener and more local alternatives. A metaphorical spring clean of your online shop, for instance with ‘think green’ campaigns, will pay off in response.

Holidays & observances

We celebrate International Women’s Day on March 8th. When it comes to e-commerce, this is an opportunity to highlight women’s achievements in the workforce (for example, in your company blog or on your social channels). Books about the Suffragette movement and women’s history are also popular online purchases in the period leading up to International Women’s Day.

Did you know? Germany’s capital Berlin declared International Women’s Day an official holiday in 2019.

St. Patrick’s Day on March 17th is a big international holiday particularly celebrated in the U.S. and Ireland. This observance is named after St. Patrick, the patron saint of Ireland. Boston, New York City and Chicago are well-known for their St. Patrick’s Day parades. The reason people decorate their houses, storefronts and bars in green is because of the Irish national plant, the shamrock.

The last days of winter also mean last-minute winter holidays. Retailers can make the most of this time of year by promoting deals on skiing, snowboarding and other outdoor gear. Remember that people are happy to invest in high-quality snow equipment to keep them cozy and safe.

New beginnings for the fashion industry

Spring has sprung! Consumers are excited to embrace colors and light. And this offers fashion retailers a plethora of opportunities to give their customers a virtual taste of the upcoming warmer temperatures and showcase springtime outdoor fashion.

Big plus: Spring and summer fashion is more lightweight and less bulky, which results in lower shipping costs.

Fashion marketers have some catching up to do when it comes to embracing videos on their shopping platforms and apps. Static imagery isn’t enough anymore. But unlike old-school print ads and billboards, today’s world offers unlimited options for video showcasing.

Get ready for Easter!

March is also the perfect time to get your ducks in a row for the upcoming Easter season. This year, Easter Sunday falls on April 9th. Shoppers are already on the hunt for Easter decorations, food, Easter eggs and baskets. How about a newsletter campaign with tips and product suggestions à la “What to include in your Easter basket”?


As the sweet spot between winter clearance sales and new springtime offers, March is the perfect month to advertise gardening equipment, outdoor gear and spring-cleaning products. It’s also a great time to get ready for the upcoming lucrative Easter holiday season. Both St. Patrick’s Day and International Women’s Day give this end-of-winter period something worth celebrating – and shopping – for! This time of year is also big for the fashion industry as the more lightweight products cost retailers less in shipping.