Unlike the famously understated Scandinavian furniture and interior design style, Danish fashion lives by the motto: the more unpredictable and individual, the better. It comes as no big surprise then that the Danish fashion e-commerce clientele favors second-hand and thrift store-type online marketplaces like Vinted. The Danish are a happy,… Continue
The Dutch are far less fashion-conscious than their French or German neighbors, with only 10% stating they follow fashion trends. Practicality, weatherproofing, recycling, and affordability play a much greater role than mirroring the styles of celebrities or fashion catwalks. Above all: the Dutch prefer a style that is uncomplicated, comfortable,… Continue
Sweden is one of the most connected countries in the world (94% of the population is online) – and who would blame them with cold weather prevailing for much of the year. Swedish online shoppers are tech-savvy and well-versed with all the traps the Internet has in store. It is therefore unsurprising that Swedes are […] Continue
Chinese Gen-X, Millennials, and Gen-Z have changed the direction of Chinese fashion e-commerce in recent years. Forget the pictures we all remember, where thousands of Chinese “worker bees”, all dressed identically, mindlessly marched in lockstep. Modern China is a vibrant mix of avant-garde self-expression and adaptive Western looks. Let’s take a… Continue
The availability and affordability of broadband and cable access for high-speed internet in Belgium have facilitated the growth of digital penetration throughout the country and with it the fashion e-commerce market. Let’s take a closer look at what Belgian online shoppers have come to expect, where there may be pitfalls for new online… Continue
The holiday destination Turkey with its famous beaches is likely not one of the countries foremost on everyone’s mind when it comes to fashion and e-commerce. In terms of religion, as much as 90% of the population follows Islam, and 70% of those the Sunni faith. When it comes to apparel, women are encouraged to […] Continue
The political and economic system of the US has created an incredibly large wealth gap between the upper 2% of the super-rich, and the remaining 98%, with a rapidly declining middle class and ever-increasing numbers of low-wage earners. Fashion e-commerce entrepreneurs will have to stand out from the crowd in more ways than one. Continue
The British fashion industry has always been about individuality and expression. London Fashion Week is one of the top annual events in the industry. The fashion world looks to London for innovation, pioneering new concepts, and future trends. Continue
It is safe to say that France is the cradle of fashion as we know it. The mind immediately jumps to big brand names like YSL, Dior, Chanel, and more. We think red carpet, celebrities, Cannes, and superstars. But there is so much more to French fashion e-commerce, and we want to take a closer […] Continue
Did you know that Poland is the 26th largest market for e-commerce globally, with a revenue of US$13,617.0 million (by 2023), placing it ahead of Austria? Who knew that the country of Chopin, Pope John Paul II, and Copernicus would become the 21st century’s e-commerce hub between East and West! According to the Polish Statistics […] Continue
Russia’s invasion of Ukraine in February 2022 triggered more than 1,000 companies to curtail their operations in Russia, the world’s 11th biggest economy. This revealed an imperative for global firms and online retailers to bolster their ability to anticipate geopolitical risk and build resilience. The global order still reels from disruptions… Continue
Italy is the country of Gucci and Prada, Milan’s Fashion Week and dolce vita. Italian fashion is synonymous for quality, eccentricity, uniqueness and sartorial excellence – but does the innate style and panache of Italian haute couture translate well into the world of fashion e-commerce? Traditionally, proud Italian clothes and shoe makers shunned… Continue
German fashion is just as diverse as its landscape and dialects. Sure, there are Lederhosen in Bavaria and yes, manual workers often wear their blue coveralls (Blaumann) out on the street with pride. German fashion styles, however, range from conservatively demure with subdued or natural colors, to eye-poppingly different with ethnically inspired… Continue
Sunshine, sea, beach, flamenco, and overly large servings of alcohol… Those are the first things that come to mind when we think about Spain. Ah yes, flamenco. In our mind’s eye, we see the stereotypical frilly, overly tight dresses for the women, and matador outfits for the men. But Spain has a lot more to […] Continue
