March is Women’s History Month, the run-up to Easter, and the official end of winter. The perfect time to put your e-commerce thinking hat on and your online offering on the e-map. If you have been hibernating, it’s high time to dust off those marketing boots and get your show on the road.

Women’s History Month offers endless opportunities for campaigns, themed events, and targeted discounts to highlight your online offering. Create interactive campaigns to engage your customers: “The woman you look up to most in your life”, “Nominate a female icon from your community” – endless possibilities!

Perfect dates to highlight your online offering

Although World Book Day is internationally celebrated on April 23rd, it is observed on March 6th in the UK and Ireland. So, inspire your online shoppers with great stories or highlight specific authors to promote your online offering.

While March 8th is dedicated to women worldwide, recognizing their achievements and advocating for gender equality, women in Japan, Korea, and China receive additional recognition on March 14th. Known as White Day, this is when men traditionally return the favor by giving gifts to the women who gifted them chocolates on Valentine’s Day. Instead of dark chocolate, men typically present women with white-themed gifts such as marshmallows, white chocolate, jewelry, luxury products or other thoughtful presents, such as a romantic candlelight dinner.

This year March 14th seems to be a popular one! Have you ever heard of Pi Day (March 14th)? Whether you’re in the food industry or not, Pi Day presents a whimsical chance to engage customers. You could offer special promotions on pies or pie-inspired products, or playfully integrate the mathematical theme into your social media campaigns to draw attention to your online offering!

At the same time, people around the world—especially in India and South Asia—will celebrate Holi, the Hindu festival of colors, which coincidentally falls on Pi Day and White Day this year. This vibrant celebration of joy, unity, and new beginnings perfectly sets the tone for the arrival of spring.

Just over halfway through the month, it will be time for St. Patrick’s Day on the 17th. Everybody loves everything Irish, and you will have the perfect opportunity to get your overdue green campaign on the road!

And there we go, only a few days later, on March 20th, 2025, the Northern Hemisphere officially welcomes spring. As nature awakens, it’s the perfect time to embrace bright colors, promote diversity, and highlight everything fresh and joyful—whether through holidays, flowers, or creative ways to engage your audience. Keep the festive spirit alive by sharing the cultural significance of both occasions on your social media channels and encouraging your community to showcase their colorful celebrations.

In 2025, Easter Sunday falls in April, but preparations are already in full swing. This gives businesses the opportunity to start early with Easter-themed promotions, special offers, and creative marketing campaigns. E-commerce stores can leverage this period by launching pre-Easter discounts, showcasing themed product collections, and engaging customers with interactive content like contests or giveaways. Now is the perfect time to build momentum and ensure a strong lead-up to the holiday season.

Some of the most anticipated international trade fairs are coming at the beginning of spring. March will be packed with trade show. If you want your company to stay on track with the latest innovations and trends, consider visiting or exhibiting at one of these upcoming events.

Trade fairs in March 2025

ITB Berlin 2025– March 4th to 6th – the world’s leading travel trade fair.

ProWein Dusseldorf – March 16th to 18th – the first worldwide wine and spirits trade show to comprehensively cover the global industry for the past 30 years. In addition to a plethora of exhibitors, the event draws a global audience of attendees looking for new vintages, the latest developments in the wine and spirits industry, and consumer-focused product highlights.

eTail Germany – March 18th-19th in Berlin. The conference covers key topics such as optimizing omnichannel strategies, leveraging AI, and personalizing customer experiences. Moreover, attendees can participate in workshops, panel discussions, and case studies to collaboratively find solutions for current e-commerce challenges.

All in all, March can be a very busy month for you and your online offering– you might decide to enter new markets, internationalize your content, finally get that social marketing content going… It’s time to get a move on, as the competition never sleeps! 😉



Sources

autor_eurotext_100Author: Eurotext Editorial Team

We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.