Here it is – E-Commerce in June and the halfway point of the year! We welcome June and can’t wait to start enjoying the outdoors more. It’s getting warmer, we can sit outside in the evenings, take long walks, meet friends at the café, have some BBQ garden parties, and celebrate the fact that winter is finally over. Time to unpack June’s highlights and explore what works best for your e-commerce strategy this month.

In terms of e-commerce campaigns, there are quite a few not-so-well-known (holi)days in June that will help spread your message and increase visibility for your products and services. Most importantly, June is Pride Month all over the world – a month to celebrate inclusion, tolerance, and love. What better time to showcase your company’s social commitment, openness, and diversity! Celebrate with e-commerce initiatives saturated in the colors of the rainbow, or highlight acts of kindness and tolerance.

Perfect dates for content ideas in June

June 1 – International Children’s Day

It offers a treasure trove of creative marketing opportunities. How about raising awareness about children in war-torn regions of the world? Or you could sponsor a youth league in your city or county, and organize a company outing for the families of your employees. Make sure everyone knows you don’t forget about the little people!

June 5 – World Environment Day

A great opportunity to highlight your company’s environmental efforts through your digital storefront. Raise awareness for specific projects that align with your company’s environmental ethos. If your company is in the garment sector, you might use your social media channels to ask your followers to post “repair, reuse, revamp” video clips. Create a poll for additional engagement, and reward the best contribution.

June 6 – National Doughnut Day

A fun day for all lovers of sweet or savory pastry! One example of a possible online campaign would be requesting recipes and sharing mouth-watering images of your followers’ best doughnut creations.

June 8 – Best Friends Day

A perfect opportunity to show appreciation for the people we trust most: friends, siblings, business partners, or life partners! After all, your better half is also your very best friend! An engaging e-commerce campaign about “Best friends for life” could be a great opportunity to start a conversation on your social media channels and raise awareness about your brand.

June 15 – Father’s Day

Please remember that other countries celebrate fatherhood on a different day! However, in many countries, namely the US, Canada, India, China, and Japan, Father’s Day is celebrated on June 15. Make sure your multilingual website reflects the correct date. It’s an easy way to show cultural awareness and avoid awkward mix-ups.

June 20 – National Flip Flop Day

In contrast to all that fitness and self-control, how about an e-commerce campaign on National Flip Flop Day?  Call upon all the couch potatoes, beach lovers, free thinkers, and anyone who simply loves the freedom to wriggle their toes. Ask for pictures of the hairiest toes, the best toenail art, bedazzled flip-flops.

June 21  – Summer Solstice

Ah, and there it is: the official First Day of Summer. Interestingly, the International Yoga Day and National Selfie Day (originally a US holiday invention, but now a fun idea anywhere!) All three share this auspicious date. What a superb opportunity for some amazing and imaginative content ideas! Companies in the fitness, weight loss, and activewear segments can truly make a lasting impression on this day

June 30 – Social Media Day

It was created by the tech media platform Mashable to highlight the impact of social media on the world. Easily wrap up the month with this date and create an e-commerce campaign in which your followers discuss the impact social media has had on them. Ask them which platforms they prefer. Or whether social media has changed their personal and professional lives. You might gain important insights to help target future e-commerce campaigns – and focus your efforts on the most important channels. A great opportunity to tune up your company’s social media presence.

 

Bottom line

All in all, June could be a very interesting and productive marketing month for you as well as for your company. We here at Eurotext AG can help you get multilingual e-commerce campaigns off the ground. We will analyze and revamp your online shop, and help you create a seamless, multilingual shopping experience your customers will love. Get in touch!



Sources

autor_eurotext_100Author: Eurotext Editorial Team

We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.