You thought you could ease up on your e-commerce efforts in August? Everyone’s on holidays and nothing much is going on? Think again, as we present some of the great e-commerce opportunities in August!

Perfect dates for perfect campaigns

In the US, August is celebrated as “Black Business Month”. A great opportunity to highlight your own company’s equality and inclusion efforts and celebrate ties you may have with American companies in general.

August 1 is World Wide Web Day, honoring the founder of the Internet, Tim Berners-Lee. This date commemorates the birth of the Internet, and arguably the birth of e-commerce.

August 8 is International Cat Day, August 12 is World Elephant Day, the 15th is International Homeless Animals Day, and International Dog Day falls on August 26. What a rare opportunity for literally any online business and its omnichannel campaigns! The possibilities are endless: ask customers to post pictures of their pets, organize support for wildlife, promote rescue organizations, and so much more. This campaign can merge seamlessly with World Humanitarian Day and World Photography Day, which both fall on August 19th. The right ideas will get your business enormous exposure on social and print media.

And in between all that, you’ve got International Left-Handers Day on August 13th. Time for some fun and the possibility for some tongue-in-cheek adverts for e.g. left-handed mugs.

World Senior Citizen’s Day is on August 21. A wonderful opportunity to highlight your company’s family orientation, celebrate leaders that have come before us, and highlight areas where help and improvement are needed, e.g. in the care of our elders.

Women’s Equality Day falls on August 26th. A perfect day to celebrate women and their achievements throughout history. Engage your customers on social media with heart-warming stories and personal accounts of trailblazing women.

Don’t miss out on this networking opportunity!

Taking into account the height of summer, and that many decisionmakers are on holidays, e-commerce events really only get started again at the end of August. We found the perfect conference to ease you into the final quarter of the year.

There is one appointment you cannot miss in late August: the International Conference on Digital Marketing and e-Commerce will be held in London on August 21-23. An amazing networking opportunity and the right place to catch up with up-and-coming innovators and visionaries in e-commerce.  The conference will cover a diverse range of topics, from strategic online advertising to the influence of data analytics on consumer behavior. Fittingly, you can choose to attend in person or virtually, and will have opportunities to engage with experts, participate in interactive presentations and panel discussions, and stay at the forefront of the latest developments.

So you see, August is really not the time to slack off in your e-commerce efforts. There is plenty to do, and many opportunities to highlight your products and services for existing and new clients at home and abroad.

 



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autor_eurotext_100Author: Eurotext Editorial Team

We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.