This year, April Fool’s Day on the 1st of April coincides with Easter Monday – which means it probably won’t be the best day for practical jokes. Easter Monday marks the day after Jesus’ resurrection, and Christians spend this day commemorating the miracle. Online marketing and e-commerce specialists would do well to avoid too much tongue-in-cheek and ribald laughter on this day. However, April Fools’ Day brings a welcome chance for e-commerce entities and their customers to have some good-natured fun. You might think about an online marketing highlight like “Share your April Fool’s prank”, email marketing with a little April Fool’s joke, discounts based on “You’d be a fool to miss out on this opportunity”, or similar e-commerce campaigns and tag lines.

Other online marketing opportunities arise on April 3rd (Tweed Day), April 11th (National Pet Day in the US), and April 24th (World Stationary Day).

They say you can’t choose your family, but many of us wouldn’t want to! National Siblings Day on April 10th celebrates that lifelong bond of blood. Maybe it doesn’t get the same level of acclaim as Mother’s Day or Father’s Day, but your business can use that to your advantage. You might offer a two-for-one sale to celebrate the occasion. This sale will sneak up on your customers under the radar and be a pleasant surprise.

We only have one planet, and Earth Day on April 22nd offers a perfect online marketing and e-commerce opportunity to remind everyone of that fact. This day is all about protecting our environment from deforestation, pollution, and other threats.

A great tie-in for other spring promotions, this day allows you and your company to showcase your expertise by producing tips lists, checklists, webinars, or masterclasses on what we can do to make our planet shine.

If your business is centered around food in any way, April is your month for online marketing – here is a list of days you could highlight for your customers and markets:

  • National Peanut Butter and Jelly Day on the 2nd
  • Deep Dish Pizza Day on the 5th
  • New Beer’s Eve on the 6th
  • Caramel Popcorn Day on the 7th
  • National Beer Day on the 7th
  • National Licorice Day on the 12th
  • National Peach Cobbler Day on the 13th
  • National Pecan Day on the 14th
  • Mushroom Day on the 16th
  • National Bean Counter Day on the 16th
  • National Eggs Benedict Day on the 16th
  • National Garlic Day on the 19th
  • National English Muffin Day on the 23rd
  • National Zucchini Bread Day on the 23rd
  • Pig in a Blanket Day on the 24th
  • National Pretzel Day on the 26th
  • National Prime Rib Day on the 27th
  • National Shrimp Scampi Day on the 29th

World Creativity and Innovation Day is a worldwide celebration on April 21st. The goal of the day is to help the United Nations foster innovative and creative problem-solving, but that doesn’t mean the day has to go ignored on your online marketing calendar.

How can you tap into the creativity of your audience? You might host a contest asking them to come up with a creative idea or make something, whether they draw, build something from scratch, or cook. Let them share their images on your social media channels and reward the most creative concoction with free products or services or a small cash prize. Make sure you launch your contests and initiatives well before April 21st. That would be a great day to announce the prize winner.

And if none of the above apply for your business or give you none of the Eureka moments you look for, there’s always the promise of spring and the notoriously changeable weather around which you can build highly eye-catching and successful online marketing and e-commerce campaigns. Think happy and colorful and you can’t go wrong in your online marketing and e-commerce in April.

You might also think about using April as a month for new networking opportunities and partnership goals in new markets. The website Eventseye offers an exhaustive list of events from around the world and in virtually any industry sector and niche market.

The clocks have gone forward, and the days are getting longer – the perfect time to rethink your online presence, add an online shop, or simply start communicating with possible new partners in other markets with flawlessly translated, curated, and managed dynamic websites. Eurotext can help with unique insights into foreign markets and provide localization and transcreation services to ensure your online marketing and e-commerce campaigns are on point. SEO marketing and the right keywords will make all the difference for your company entering new e-commerce territory, and Eurotext is the right partner to lead you to success. Our partnerships ensure technology options with which your online presence will rival all the big players – and all that within budget and at eye level.



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autor_eurotext_100Author: Eurotext Editorial Team

We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.