Now that you’ve been following our tips all through 2024, your e-commerce presence is ready to roll into the new year! But since we never run out of ideas, let’s have a look at what great new tips we have in store for January!

Returns in January – a blessing and a curse

The Christmas rush is over, and you’ll now be facing an avalanche of returns. Your customer service will be working round the clock to catch up, and there’s barely time to breathe. Your biggest problem with e-commerce in January: a lot of December’s gift turnover can come back to haunt you when people return unwanted gifts. Depending on your returns policy, you might be able to convert returns to new sales by offering store credit instead of straight-up money back. This move might also help you reduce stock levels of products you may not need again until next year.

Check the basics

This month is also a good time to check your returns on your Adwords campaigns and possibly give them a tweak to boost e-commerce in January and beyond. How is your social media marketing doing? Do the numbers add up, or do you need to put more effort into it for the new year? Have you started using AI for your online shop? Chatbots and other AI features can be very helpful and add to the overall look and feel of your e-commerce site.

Get your ducks in a row

Are your mailing lists up to scratch? Do you have a newsletter – or is it time to start one? How about a blog to raise interest in your products and services? How is the internationalization of your online shop progressing? Have you been eyeing new markets, but not yet taken the leap? What about your product texts – are they concise, yet easy to read – in all languages? What about mobile shopping: Have you tested your online presence for ease of use and how things are displayed on the small screen? Is the language selection prominent and easy to find? These are just some of the issues to look at as you face the new year, e-commerce in January, and in the next few months.

Time for a facelift

All around the world, the trend towards online shopping is growing exponentially – just walk around any given city to see the amount of empty retail spaces. This trend can be used in your favor, provided you are ready! Revamp your online presence to boost your e-commerce in January, attract new clients, and pique the interest of your existing customer base all over again!

Build trust

Look at the trends and statistics of last year’s sales and returns and see where improvement is needed for the upcoming e-commerce in January. Too many abandoned shopping carts? You can set up automated reminders directly to the inbox of hesitant shoppers. You might also look into certifications like Trusted Shops to create trust and loyalty.

Out with the old and in with the new

Maybe it’s time to start your own brand as part of your new ideas for e-commerce in January. How about subscription packages? New ideas like these may need a new landingpage connected to your online presence. Is it time to find new social media influencers – or to get your first one?

Helpful dates for January

Are you in charge of your online marketing or have you got someone else to take care of your e-commerce in January? In any case, January offers some excellent opportunities to catch up with latest trends in online marketing, AI, customer service and retention strategies, and more.

Here are some dates that might be of interest:

Monday 30th December until January 3, 2025 – The “Customer Experience Management” workshop in London might be a good idea for a quick England trip and offers an “…introduction In the current market scenario, where customers are spoilt for choice, providing them with an exceptional experience is no longer an option but a critical differentiator that sets businesses apart from their peers and competitors. This 5-day Customer Experience Management training course is a comprehensive program that aims to equip you with the knowledge, skills, and tools needed to create world-class customer experiences. This training course will provide hands-on experience utilizing various customer experience tools and techniques, such as customer surveys, customer personas, and customer feedback analysis.”

January 26 – 30, 2025 are the dates for the first Social Media Marketing and Networking Event of the year held in Munich. Alternatively, you might opt for the workshop in Berlin “Digital Marketing Essentials 2025” held on the same dates. Both these events may be interesting opportunities to forge new partnerships, get important insights into what experts foresee for the coming year, as well as some good pointers for your marketing strategy and e-commerce in January and beyond.

Bottom line

2025 may be the year in which your online presence has its big breakthrough, your online store gets the attention your products deserve, or maybe it is the year for you to finally get out there and take the leap out into the online world.
Whatever your priority, it is extremely important to find the right partners to accompany you on your road to success. The biggest names with the biggest budgets are not always the best choice for your business. Sometimes it pays to look for those, who shine with results, rather than with their own marketing. 😉



Sources

autor_eurotext_100Author: Eurotext Editorial Team

We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.