Anyone working in e-commerce, whether as a marketing professional, consultant or online shop operator, must be aware of key dates throughout the year, and e-commerce in July offers some of the most creative opportunities to stand out. There are obvious ones that are in everyone’s repertory, and then there are more obscure ones that are a lot more fun because not as many campaigns are run on the back of these. Let’s take a look at July and find out where we can have a little fun!

International Watercolor Month (entire month)

This global celebration of creativity was founded in 2016 by artist Charlie O’Shields. In 2025, interest in analog art forms is rising again, driven by the backlash against over-digitization and AI art.

Campaign idea: Invite customers to create real watercolor artwork using a downloadable theme or prompt. Ask them to submit a scan or photo of their painting. Select the best designs and turn them into limited-edition product packaging or prints. This bridges the physical and digital world while building emotional connection and community-driven value.

International Joke Day (1 July)

In a year where workplace stress and digital fatigue are dominant topics, humor offers a welcome break. Brands that make their audience smile are more likely to earn loyalty.

Campaign idea: Invite your followers to post their favorite clean joke. Reward the best ones with small giveaways, or create short behind-the-scenes reels of your team trying (and failing) to be funny.

World UFO Day (2 July)

The date recalls the 1947 Roswell incident, but interest in unidentified aerial phenomena is no longer fringe. NASA’s 2022–23 independent UAP study and its open-data roadmap marked a shift toward public transparency. The U.S. Congress held multiple hearings in 2022 and is drafting new UAP-related legislation in 2025. Both NASA and the Department of Defense now use the term UAP (Unidentified Anomalous Phenomena) instead of UFO, a shift that reflects a more scientific, less sensational framing. This evolution—from sci-fi curiosity to credible, data-driven exploration—has brought the topic firmly back into the mainstream.

Campaign idea: Create a mysterious “Out of This World” promotion. Hide digital UFOs across your site and reward customers who find them. Or launch a cosmic-themed product bundle tied to themes of mystery, exploration, or discovery.

Independence Day (4 July)

Even if your brand is not based in the US, this day provides storytelling hooks around themes like freedom, individualism and bold choices.

Campaign idea: Position your product as “the freedom to choose.” Let customers build their own bundle, personalize packaging, or vote on your next limited release. It’s a great way to mix commerce with co-creation.

World Chocolate Day (7 July)

World Chocolate Day marks the arrival of cacao in Europe in 1550, giving brands a built-in history hook.
Surprise factor: Google Trends shows “high-protein chocolate” up sixty-one percent year-on-year.

Campaign idea: Offer “sweet deal” mystery boxes. Each order includes a QR code that reveals an instant recipe video pairing your product with chocolate.

World Emoji Day (17 July):datum:

This date is based on the emoji icon, which shows July 17 on most platforms. In 2025, Unicode 16.0 is introducing new emojis including “face with bags under eyes,” “treasure chest” and “orca”—symbols that reflect both humor and environmental awareness. The tired-looking emoji won 62% of the public vote in the World Emoji Awards 2024, highlighting a cultural shift toward honest, imperfect self-expression

Campaign idea: Let users describe your product with emojis only. Use emoji polls or launch an “emoji of the day” campaign that promotes different items through visual storytelling.

International Day of Friendship (30 July)

In today’s polarized world, a message of empathy and inclusion feels more relevant than ever. This day reminds us that connection—whether personal or professional—is the foundation of growth.

Campaign idea: Run a “Refer a friend” promo, offer duo discounts, or encourage people to send e-gift cards with custom friendship messages. Highlight testimonials or partnerships that demonstrate the human side of your brand.

Industry events worth your calendar

B2B Ignite | London | (2 July)

Europe’s largest B2B marketing gathering focuses on AI, data and revenue alignment.

TactixX & Affiliate Conference | Munich |(15 July)

One-day deep dive into affiliate and performance marketing with 650+ decision makers.

Final Thoughts

July offers more than quirky awareness days and standout events. It’s a month full of opportunity to connect with your audience through creative, culturally relevant moments. But relevance doesn’t stop at campaigns. Your product descriptions, website UX, onboarding emails and support content all play a critical role in conversion and customer satisfaction.

We help e-commerce and digital brands translate more than just words. From multilingual websites and SEO-ready product data to campaign assets and customer service content – we ensure every touchpoint is clear, compelling and tailored to each market. Because strong communication is what turns interest into trust.

 



 

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autor_eurotext_100Author: Eurotext Editorial Team

We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.