March is Women’s History Month, the run-up to Easter, and the official end of winter. The perfect time to put your e-commerce thinking hat on and your online offering on the e-map. If you have been hibernating, it’s high time to dust off those marketing boots and get your show on the road.

Women’s History Month offers endless opportunities for campaigns, themed events, and targeted discounts to highlight your online offering. Create interactive campaigns to engage your customers: “The woman you look up to most in your life”, “Nominate a female icon from your community” – endless possibilities!

Perfect dates to highlight your online offering

March 3rd is World Book Day – inspire your online shoppers with great stories or highlight specific authors to promote your online offering.

Have you ever heard of Pi Day (March 14th)? Whether you’re in the food industry or not, Pi Day presents a whimsical chance to engage customers. You could offer special promotions on pies or pie-inspired products, or playfully integrate the mathematical theme into your social media campaigns to draw attention to your online offering!

Just over halfway through the month, it will be time for St. Patrick’s Day on the 17th. Everybody loves everything Irish, and you will have the perfect opportunity to get your overdue green campaign on the road!

March 19th is the day we’ve all longed for: the first day of spring! Time to get your colors popping, promote diversity, holidays, flowers – just anything joyful and fresh to draw attention to your online offering! The perfect opportunity to lead into Holi on March 20th – the Hindu festival of colors! Share the cultural significance of the day on your social media channels and encourage customers to share their colorful celebrations, aligning with the festive spirit.

This year, Easter Sunday falls on the last day of March, which means you will have a whole month for Easter-themed promotions, events, giveaways, and generally push your online offering.

Some of the most anticipated international trade fairs are coming at the beginning of Spring. March will be packed with trade shows, and despite the still looming threat of COVID19, thousands of brands, government officials, and CEOs have confirmed their participation. If you want your company to stay on track with the latest innovations and trends, consider visiting or exhibiting at one of these upcoming events.

Trade fairs in March 2024

Light + Building 2024, Berlin – March 3rd to 8th – an international trade fair attracting experts from the fields of lighting technology, facility management, architecture, interior design, and security technology. We will also visit the fair and are thrilled to network and explore our partners’ booths.

ITB Berlin 2024 – March 5th to 7th – the world’s leading travel trade fair.

ProWein Dusseldorf – March 10th to 12th – the first worldwide wine and spirits trade show to comprehensively cover the global industry for the past 30 years. In addition to a plethora of exhibitors, the event draws a global audience of attendees looking for new vintages, the latest developments in the wine and spirits industry, and consumer-focused product highlights.

All in all, March can be a very busy month for you and your online offering– you might decide to enter new markets, internationalize your content, finally get that social marketing content going… It’s time to get a move on, as the competition never sleeps! 😉



autor_eurotext_100Author: Eurotext Editorial Team

We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.