{"id":9373,"date":"2023-11-30T09:54:24","date_gmt":"2023-11-30T08:54:24","guid":{"rendered":"https:\/\/eurotext.de\/en\/?p=9373"},"modified":"2024-09-30T08:48:26","modified_gmt":"2024-09-30T06:48:26","slug":"e-commerce-in-december","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/","title":{"rendered":"E-commerce in December"},"content":{"rendered":"<p>December holds space for spending time with loved ones, gift giving, decorating and enjoying delicious holiday treats. Also in for a treat this time of year: online sellers! Christmas is the biggest event in the e\u2011commerce calendar, with no shortage of promotion ideas <em>(we\u2019ve included 3 of our favorites below)<\/em>. The end-of-year period is also a popular time for people to make New Year\u2019s resolutions: from being more active and eating better to starting a new hobby or craft. Let\u2019s take a closer look at all that December has to offer!<!--more--><\/p>\n<h2>Important December dates<\/h2>\n<p>Big December dates to keep in mind:<\/p>\n<ul>\n<li>Hanukkah: 7<sup>th<\/sup> \u2013 15<sup>th<\/sup><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/shelleykohan\/2022\/12\/11\/green-monday-is-the-second-largest-online-shopping-day-for-holidays\/?sh=942a61532ff2\">Green Monday<\/a>: 11<sup>th<\/sup><\/li>\n<li>Christmas Eve: 24<sup>th<\/sup><\/li>\n<li>Christmas Day: 25<sup>th<\/sup><\/li>\n<li>Boxing Day: 26<sup>th<\/sup><\/li>\n<li>New Year\u2019s Eve: 31<sup>st<\/sup><\/li>\n<\/ul>\n<h2>End-of-year shopping behavior<\/h2>\n<p>As shoppers try to avoid crowded stores and long lines this time of year, e-commerce sites experience a huge surge in traffic.<\/p>\n<p>Popular product categories include electronics, clothes, toys, d\u00e9cor items and food. Holiday promotions and discounts encourage shoppers to go big and spend more than they usually would \u2013 especially when it\u2019s for their loved ones.<\/p>\n<p>People are also looking for services that will support their New Year\u2019s resolutions, such as subscription services for a new hobby, healthy food delivery services or gym memberships. You never know: <em>Maybe<\/em> this time it\u2019ll stick beyond January!<\/p>\n<h2>3 tips for a successful online shopping season<\/h2>\n<p>Here are 3 ways you can get your customers even more excited for the winter holidays:<\/p>\n<h3>1.\u00a0\u00a0\u00a0 Extend your return period<\/h3>\n<p>Let\u2019s face it: Not every gift is a hit! Sometimes it\u2019s best to cut your losses and give your loved ones the option of returning a gift that\u2019s not quite up their alley.<\/p>\n<p>Extending the return period for unwanted gifts is a common practice for e-commerce sellers, especially during the Christmas season. Consider upping your return policy from, say, 30 to 60 days. Being flexible here shows that you\u2019re committed to customer satisfaction. It also makes for an easier decision-making process for your customers.<\/p>\n<p>Bonus: Next time they\u2019re hunting for that perfect product, they\u2019ll think of their hassle-free experience with you. What a great way to secure repeat business!<\/p>\n<h3>2.\u00a0\u00a0\u00a0 Create some visual excitement<\/h3>\n<p>While your online shop can\u2019t exude that festive mulled wine scent that we all love this time of year, you can still create some excitement with your online presence.<\/p>\n<p>How about displaying a Christmas countdown on your website? Or have an online advent calendar on your Instagram page giving sneak peeks into your upcoming offers? 24, 23, 22, \u2026 Merry Christmas!<\/p>\n<h3>\u00a03.\u00a0\u00a0\u00a0 Cut down on the stress with last-minute digital gift cards<\/h3>\n<p>There\u2019s nothing more convenient than a digital gift card. Not only is it an easy go-to for that person who already \u201chas it all\u201d, it\u2019s also a stress-free solution for your website visitors. Plus, whomever they give it to will have the opportunity to buy something they\u2019ll actually use and enjoy.<\/p>\n<p>You can make your online gift cards customizable by letting your buyers add their recipient\u2019s name or choose a festive design theme.<\/p>\n<h2>\u00a0Conclusion<\/h2>\n<p>One thing\u2019s for sure: December closes out the year in style! This is the perfect time for e-commerce sellers to spread some holiday cheer and offer everything gift seekers are looking for.<\/p>\n<p>Beyond gifts, party looks and decorations, savvy sellers should also tap into New Year\u2019s resolutions and offer products and services that align with buyers\u2019 ambitions.<\/p>\n<p>To make the most out of your pre-Christmas shopping season, you can extend your return period, use eye-catching visuals to create excitement and offer digital gift cards for those last-minute shoppers. Happy holidays!<\/p>\n<br>\r\n<div class=\"banner banner--small banner--withTextAndButton banner--button-on-right-side banner--blue-background\">\r\n<div class=\"banner__text\" style=\"font-size: 1.3em; padding: 20px;\">January, February, March ... here you find all months at a glance<\/div>\r\n<div class=\"banner__button\"><a class=\" button button--juice\" href=\"https:\/\/eurotext.de\/en\/12-months-of-e-commerce\/\" target=\"_parent\" rel=\"noopener noreferrer\">E-commerce in ...<\/a><\/div>\r\n<\/div>\r\n<br>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/eurotext.de\/blog\/e-commerce-im-dezember\/\">https:\/\/eurotext.de\/blog\/e-commerce-im-dezember\/<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/shelleykohan\/2022\/12\/11\/green-monday-is-the-second-largest-online-shopping-day-for-holidays\/?sh=942a61532ff2\">https:\/\/www.forbes.com\/sites\/shelleykohan\/2022\/12\/11\/green-monday-is-the-second-largest-online-shopping-day-for-holidays\/?sh=942a61532ff2<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3547\" style=\"display: inline; float: left; margin-right: 15px;\" src=\"\/wp-content\/uploads\/sites\/3\/2016\/06\/autor_eurotext_100.jpg\" alt=\"autor_eurotext_100\" width=\"100\" height=\"100\" \/><span style=\"color: #999;\">Author:<\/span> Eurotext Editorial Team<\/h2>\r\n<p><em>We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>December holds space for spending time with loved ones, gift giving, decorating and enjoying delicious holiday treats. Also in for a treat this time of year: online sellers! Christmas is the biggest event in the e\u2011commerce calendar, with no shortage of promotion ideas (we\u2019ve included 3 of our favorites below). The end-of-year period is also [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce in December &#187; Eurotext AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce in December\" \/>\n<meta property=\"og:description\" content=\"December holds space for spending time with loved ones, gift giving, decorating and enjoying delicious holiday treats. Also in for a treat this time of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurotext AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Eurotext\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T08:54:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T06:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/dezember2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eurotext Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Eurotext\" \/>\n<meta name=\"twitter:site\" content=\"@Eurotext\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eurotext Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/\",\"url\":\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/\",\"name\":\"E-commerce in December &#187; Eurotext AG\",\"isPartOf\":{\"@id\":\"https:\/\/eurotext.de\/en\/#website\"},\"datePublished\":\"2023-11-30T08:54:24+00:00\",\"dateModified\":\"2024-09-30T06:48:26+00:00\",\"author\":{\"@id\":\"https:\/\/eurotext.de\/en\/#\/schema\/person\/7c1a4e0677983f9643bff81f93e5b2ef\"},\"breadcrumb\":{\"@id\":\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/eurotext.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce in December\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eurotext.de\/en\/#website\",\"url\":\"https:\/\/eurotext.de\/en\/\",\"name\":\"Eurotext AG\",\"description\":\"We Translate for Industry, IT and E-Commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eurotext.de\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eurotext.de\/en\/#\/schema\/person\/7c1a4e0677983f9643bff81f93e5b2ef\",\"name\":\"Eurotext Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"E-commerce in December &#187; Eurotext AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-december\/","og_locale":"en_US","og_type":"article","og_title":"E-commerce in December","og_description":"December holds space for spending time with loved ones, gift giving, decorating and enjoying delicious holiday treats. 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