{"id":9337,"date":"2023-11-07T10:14:27","date_gmt":"2023-11-07T09:14:27","guid":{"rendered":"https:\/\/eurotext.de\/en\/?p=9337"},"modified":"2024-09-30T08:48:31","modified_gmt":"2024-09-30T06:48:31","slug":"e-commerce-in-november","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-november\/","title":{"rendered":"E-commerce in November"},"content":{"rendered":"<p>Ready or not, here comes the busiest \u2013 <em>and arguably most fun<\/em> \u2013 shopping season of the year! With <strong>Thanksgiving<\/strong>, <strong>Black Friday<\/strong>, <strong>Cyber Monday<\/strong> and overall holiday shopping, November has it all! Now\u2019s when marketers should leave no stone unturned to give their consumers what they want. Let\u2019s have a look at this month\u2019s big e-commerce opportunities. <!--more--><\/p>\n<h2>Thanksgiving<\/h2>\n<p>Happy Gobble Gobble Day!<\/p>\n<p>Americans celebrate Thanksgiving on the 3<sup>rd<\/sup> Thursday of November. As the name suggests, Thanksgiving is about expressing gratitude and enjoying a big family feast. To give thanks, family members and friends usually sit around the dinner table and share what they\u2019re thankful for that year. Then it\u2019s time to eat!<\/p>\n<p><strong>Typical Thanksgiving foods include<\/strong>:<\/p>\n<ul>\n<li>turkey<\/li>\n<li>mashed potatoes<\/li>\n<li>yams (with or without the delicious marshmallow topping)<\/li>\n<li>sweet corn<\/li>\n<li>cranberry sauce<\/li>\n<li>pumpkin pie<\/li>\n<\/ul>\n<p>And with the annual <strong>Macy\u2019s Thanksgiving Day Parade <\/strong>and the <strong>American<\/strong> <strong>football game<\/strong> on TV, advertisers are spoiled for choice when it comes to how to spend their ad budget.<\/p>\n<h2>Black Friday &amp; Cyber Monday<\/h2>\n<p>On the day after Thanksgiving, it\u2019s time to \u201cshop \u2018til your drop\u201d. Black Friday gets people in the mood to spend more \u2013 and save more: Discounts and promotions are what it\u2019s all about on Black Friday weekend and Cyber Monday. In our <a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-october\/\">October<\/a> blog, we talked about how online retailers can get ready for Black Friday (this year: November 24<sup>th<\/sup>) and Cyber Monday (November 27<sup>th<\/sup>). It\u2019s not uncommon for consumers to pre-select items they want weeks or even months in advance to hit the \u201cBuy now\u201d button when the price is right.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>Where does <em>Black Friday<\/em> come from?<br \/>\n<\/strong>In the mid-20<sup>th<\/sup> century, retailers and police officers in Philadelphia started using the term <em>Black Friday<\/em> to refer to the shopping rush that followed Thanksgiving. It\u2019s since become a nationwide tradition of offering discounts and welcoming the holiday shopping season. There are a few theories on why it\u2019s called \u201cBlack\u201d Friday. The most likely one has to do with the idea that retailers\u2019 accounting records would go from being in the red (= losses) to being in the black (= profits).<\/p><\/blockquote>\n<h2>D\u00eda de los Muertos<\/h2>\n<p><strong>D\u00eda de los Muertos (Day of the Dead) <\/strong>always takes place on November 2<sup>nd<\/sup>. This Mexican holiday commemorates dead ancestors in a festive way. People decorate their homes with colorful paper garlands (papel picado) and put out regional treats such as skulls made of sugar or chocolate (tzompantlis). A big part of D\u00eda de los Muertos is to honor lost ancestors with their favorite foods, ranging from tamales or male (Mexican sauces) to pan de muerto (bread for the dead). And don\u2019t forget about the mezcal \u2013 cheers!<\/p>\n<h2>Holiday shopping<\/h2>\n<p><strong>Q4 is the pinnacle of holiday shopping. <\/strong>Indeed, this time of year leaves very little for a marketer\u2019s heart to be desired. It\u2019s time to get creative with your e-commerce sales campaigns. Here are a few ideas to get you started:<\/p>\n<h3>Create gift sets &amp; bundles<\/h3>\n<p>Gift sets are a great way to sell more of your products that complement each other. Added bonus: These sets will limit your consumers\u2019 decision fatigue, making a sale that much more likely. Think: \u201cAll-you-need-for-your-fancy-charcuterie-board\u201d set or a basket of scented candles, soaps and hand towels. Flash sales create a sense of urgency and have the added benefit of getting rid of end-of-season stock!<\/p>\n<h3>Decorate your virtual storefront<\/h3>\n<p>Give your online shoppers some eye candy so they\u2019ll never want to click elsewhere. A great way to create some visual holiday buzz is to choose a seasonal design theme to draw people in. If you\u2019d prefer to go small, then themed emojis are a great place to start.<\/p>\n<h3>Make your discount options extra special<\/h3>\n<p>Get your consumer base excited about their shopping with special discounts. Rather than the usual \u201cBuy 1, get 1 free\u201d option, you could encourage a minimum spend, such as \u201cGet 10% off if you spend $100 or more\u201d. To make your holiday sales extra fun, consider themed discount codes for each big holiday, such as \u201cSANTA\u201d for Christmas or \u201cNEW\u201d for New Year\u2019s. Keep in mind that November is the perfect time to give your upcoming December deals their final touch!<\/p>\n<h2>Conclusion<\/h2>\n<p>From the warm, heartfelt celebration of Thanksgiving to the shopping extravaganzas that are Black Friday and Cyber Monday, November is packed with endless potential for e\u2011commerce businesses. The food and tech industry, in particular, have all eyes on them as shoppers fill their carts to the brim this time of year. And don\u2019t forget that Christmas and New Year\u2019s are right around the corner!<\/p>\n<br>\r\n<div class=\"banner banner--small banner--withTextAndButton banner--button-on-right-side banner--blue-background\">\r\n<div class=\"banner__text\" style=\"font-size: 1.3em; padding: 20px;\">January, February, March ... here you find all months at a glance<\/div>\r\n<div class=\"banner__button\"><a class=\" button button--juice\" href=\"https:\/\/eurotext.de\/en\/12-months-of-e-commerce\/\" target=\"_parent\" rel=\"noopener noreferrer\">E-commerce in ...<\/a><\/div>\r\n<\/div>\r\n<br>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/eurotext.de\/blog\/e-commerce-im-november\/\">https:\/\/eurotext.de\/blog\/e-commerce-im-november\/<\/a><\/li>\n<li><a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-october\/\">https:\/\/eurotext.de\/en\/blog\/e-commerce-in-october\/<\/a><\/li>\n<li><a href=\"https:\/\/www.belinda-grace.com\/post\/add-holiday-spice-to-your-e-commerce-biz\">https:\/\/www.belinda-grace.com\/post\/add-holiday-spice-to-your-e-commerce-biz<\/a><\/li>\n<li><a href=\"https:\/\/www.britannica.com\/story\/why-is-it-called-black-friday#:~:text=A%20more%20accurate%20explanation%20of,some%20years%2C%20attend%20Saturday's%20annual\">https:\/\/www.britannica.com\/story\/why-is-it-called-black-friday#:~:text=A%20more%20accurate%20explanation%20of,some%20years%2C%20attend%20Saturday&#8217;s%20annual<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3547\" style=\"display: inline; float: left; margin-right: 15px;\" src=\"\/wp-content\/uploads\/sites\/3\/2016\/06\/autor_eurotext_100.jpg\" alt=\"autor_eurotext_100\" width=\"100\" height=\"100\" \/><span style=\"color: #999;\">Author:<\/span> Eurotext Editorial Team<\/h2>\r\n<p><em>We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready or not, here comes the busiest \u2013 and arguably most fun \u2013 shopping season of the year! With Thanksgiving, Black Friday, Cyber Monday and overall holiday shopping, November has it all! Now\u2019s when marketers should leave no stone unturned to give their consumers what they want. Let\u2019s have a look at this month\u2019s big [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1160,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce in November &#187; Eurotext AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-november\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce in November\" \/>\n<meta property=\"og:description\" content=\"Ready or not, here comes the busiest \u2013 and arguably most fun \u2013 shopping season of the year! 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