The Spanish Apparel e-commerce market accounts for 57.4% of the overall Fashion e-commerce in Spain. For Bags & Accessories, the online share is 31.4% and will increase by an average of 23.5% to 73.1% by 2027, while Footwear currently accounts for 31.3% and will increase by an average of 5.0% to 38.0% by 2027.<\/p>\n
However, Statista<\/strong> also notes that the average annual wage in Spain stood at approximately \u20ac29,113 in 2022. Compared to other European countries, Spain therefore ranked fairly low alongside salaries in Italy and Slovenia, remaining far behind the top earners in Europe.<\/p>\n Spanish shoppers, by necessity, have become some of the most discerning online customers, and are driven by key trends when it comes to online fashion shopping:<\/p>\n Up to 90% of online consumers prioritize free deliveries over receiving their purchases at home or paying a premium for express delivery.<\/p>\n Most online consumers in Spain (7 out of 10) make returns on a regular basis, although these returns represent fewer than 10% of their purchases.<\/p>\n More than 3 in 4 Spanish online consumers habitually use their phones for shopping, although other devices are also popular.<\/p>\n In Spain, 60% of online shoppers spend between \u20ac20 and \u20ac100 each month, and 28% spend more than \u20ac100 a month.<\/p>\n Online consumers’ first contact with a brand is usually via traditional channels (physical stores or recommendations). However, the digital world is increasingly important for gathering information and making the sale. In Spain, the drop in traffic at physical points of sale due to the e-commerce boom is palpable but has yet to reach its lowest point. Rising inflation, high energy prices, extortionate rents, unemployment, and rising taxes leave no expendable cash in Spanish pockets and force more and more closures of physical stores. Customers have no choice but to seek online alternatives. One of the most pressing tasks facing the Spanish fashion industry is to adapt them to a new type of consumer.<\/p>\n A store can no longer merely be a place for the purchase of goods \u2013 instead, it must become the nerve center of business strategy, where online and offline business efforts meet and customer loyalty is created. Another huge drawback of brick-and-mortar stores in Spain: they follow the traditional seasonal fashion calendar dictated by their head office. Most areas of Spain enjoy hot weather until late October, with day temperatures reaching up to 30 degrees Celsius \u2013 while all the big-name stores offer woolies, coats, fur-lined boots, and gloves. Correspondingly, stores are empty, racking up costs without revenue. Where is the logic?<\/p>\n Many companies have begun a restructuring of their store networks, whereby priority is given to flagship<\/em>\u00a0stores at the cost of multiple retail stores of smaller dimensions.<\/p>\n The use of digital experiences at the point of sale is emerging as one of the most effective methods to engage consumers and create emotional ties to the brand. Experienced fashion retail groups, including Topshop and Massimo Dutti lead the way. They have created virtual reality marketing actions for their physical points of sale, interlinking their customers\u2019 online and offline shopping experiences. With Spain ranking at number 2 in the world in terms of tourist destinations, language accessibility in Spanish online and brick-and-mortar stores has become a priority.<\/p>\n Multilingual online and offline content<\/a> can be crucial for the continued success of a brand. Most importantly, products must be easily accessible via mobile phones and other mobile devices, including intuitive order processes<\/a>, Beyond tourism, immigration plays a huge role in the Spanish economy. As of 2020, there were 7,231,195 foreign-born people living in Spain (15.23%), including 5,015,263 (10.57%) born in a non-European country. Spain ranks fourth in the world in terms of immigrants accepted each year. Many have some knowledge of English, but little or no Spanish language skills at all. This influx of foreign nationals has brought movement into Spanish e-commerce, as this huge potential of possible customers is no longer ignored. Multilingual customer service, message bots<\/a>, and multilingual websites and online shops<\/a>, which used to be the exception, are quickly becoming the norm.<\/p>\n <\/p>\n We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.<\/em><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Sunshine, sea, beach, flamenco, and overly large servings of alcohol… Those are the first things that come to mind when we think about Spain. Ah yes, flamenco. In our mind\u2019s eye, we see the stereotypical frilly, overly tight dresses for the women, and matador outfits for the men. But Spain has a lot more to […]<\/p>\n","protected":false},"author":5,"featured_media":9296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1161,1],"tags":[1162],"yoast_head":"\nKey trends<\/h2>\n
Sustainability at no extra cost to the consumer<\/h3>\n
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Free delivery<\/h3>\n
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Regular returns at a minimal cost<\/h3>\n
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Mobile phones as essential shopping tools<\/h3>\n
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At least 20 euros per month<\/h3>\n
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An omnichannel customer journey<\/h3>\n
\nIn addition, multi-brand marketplaces are becoming a valuable source for product searches.<\/p>\n\n
E-commerce in Spain v. brick-and-mortar-stores<\/h2>\n
A new way forward<\/h2>\n
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\nSources<\/h2>\n
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![\"autor_eurotext_100\"](\"\/wp-content\/uploads\/sites\/3\/2016\/06\/autor_eurotext_100.jpg\")
Author:<\/span> Eurotext Editorial Team<\/h2>\r\n