{"id":9226,"date":"2023-08-28T07:27:27","date_gmt":"2023-08-28T05:27:27","guid":{"rendered":"https:\/\/eurotext.de\/en\/?p=9226"},"modified":"2024-09-30T08:48:40","modified_gmt":"2024-09-30T06:48:40","slug":"e-commerce-in-september","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-september\/","title":{"rendered":"E-commerce in September"},"content":{"rendered":"<p>Did you know that the word <em>September<\/em> stems from the Latin \u2018septum\u2019 which means <em>seven<\/em>? That\u2019s right: Back in the days of the Roman calendar \u2013 when the year started in March \u2013 September was the 7<sup>th<\/sup> month. Big observances and shopping events in September include the Jewish <strong>Yom Kippur<\/strong> holiday, back-to-school shopping and the beginning of the German traditional <strong>Oktoberfest<\/strong>. The beginning of fall also brings about some warm and cozy vibes. Let\u2019s take a look at what September has to offer the world of e-commerce and beyond.<\/p>\n<p><!--more--><\/p>\n<h2>Holidays &amp; observances<\/h2>\n<h3>Yom Kippur: September 25<sup>th<\/sup><\/h3>\n<p>Yom Kippur is considered the holiest day in the Jewish calendar. A time for seeking reconciliation with God and other humans. To honor this holiday, the Jewish community spends a 25-hour period fasting, praying and avoiding labor. Synagogues play a major role on this day as attendees say special prayers, confessing their sins and asking for forgiveness. Above all, Yom Kippur is a day of self-reflection, spiritual renewal and a chance to embark on a new path.<\/p>\n<p>While the purpose of Yom Kippur is not material, but spiritual, there are a few items associated with observing this holiday:<\/p>\n<ul>\n<li>prayer books (Machzor)<\/li>\n<li>candles and candlesticks<\/li>\n<li>clothing: prayer shawl (tallit) &amp; a white robe (kittel)<\/li>\n<li>food (to enjoy after the fasting period)<\/li>\n<\/ul>\n<p>Yom Kippur is celebrated around the world, but predominantly in Israel.<\/p>\n<h3>Back-to-school season<\/h3>\n<p>In our <a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-august\/\">\u2018E-commerce in August\u2019 blog<\/a>, we talked about how marketers can use this hustle-and-bustle period to help school\/college kids and their parents with back-to-school shopping and checklists.<\/p>\n<p>According to a 2023 CardRates.com study, parents and guardians spend their <strong>back-to-school budget on clothing (82%), shoes (77%)<\/strong> <strong>and<\/strong> <strong>school supplies (80%) <\/strong>for their children.<\/p>\n<p>Tech items such as laptops or calculators also make up a big chunk of back-to-school spending. Online retailers are advised to offer flexible \u201cbuy now, pay later\u201d and credit card options to help back-to-school shoppers better manage their high-investment purchases.<\/p>\n<h3>International Translation Day: September 30<sup>th<\/sup><\/h3>\n<p><a href=\"https:\/\/eurotext.de\/en\/blog\/september-30th-is-international-translation-day\/\">International Translation Day<\/a> doesn\u2019t seem like it\u2019s relevant for e-commerce? Think again! After all, website copy, titles, product descriptions and category overview pages need to be translated before they can capture the interest of international visitors and turn them into customers.<\/p>\n<p>This observance is named after St. Jerome, the Bible translator, who\u2019s considered the patron saint of translators and language professionals worldwide.<\/p>\n<p><strong>Multilingualism is also a core value of the United Nations<\/strong>. The UN website states that \u201c[b]y promoting tolerance, multilingualism ensures effective and increased participation of all in the Organization\u2019s work, as well as greater effectiveness, better performance and improved transparency.\u201d<\/p>\n<p>To this day, translators and interpreters help bridge the gaps between languages and cultures, enabling peaceful and clear communication across the globe, despite the rise of AI.<\/p>\n<h3>Oktoberfest<\/h3>\n<p>Beer. Dirndl. Lederhosen. As soon as you hear the term <strong>\u2018Oktoberfest\u2019<\/strong>, you\u2019re immediately transported inside a large party tent with loud traditional Bavarian music and the smell of pretzels in the air.<\/p>\n<p>Oktoberfest takes place over a 2-week period spanning September and October. It dates back to October 12<sup>th<\/sup>, 1810, to celebrate the wedding of the crown prince of Bavaria (later known as Louis I) and Princess Therese von Sachsen- Hildburghausen. Today,<strong> Oktoberfest is a huge tourist destination for party people all over the world<\/strong>, ranging from European countries like <a href=\"https:\/\/eurotext.de\/en\/blog\/the-e-commerce-market-in-germany-what-businesses-need-to-know\/\">Germany<\/a>, <a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-austria\/\">Austria<\/a>, <a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-switzerland\/\">Switzerland<\/a> and <a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-italy\/\">Italy<\/a> to international heights, including the <a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-the-united-states-of-america\/\">US<\/a>, Asia and even <a href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-australia\/\">Australia<\/a>.<\/p>\n<p>Between the beer, in-tent meals, fun fair snacks <em>(gingerbread hearts, of course!)<\/em>, rides and souvenirs, <strong>Oktoberfest brings in around 1.25 billion euros per year<\/strong>.<\/p>\n<p>These are some of the products and services that online retailers may want to go big on in the lead-up to Oktoberfest:<\/p>\n<ul>\n<li><strong>Merchandise<\/strong>: Traditional Bavarian attire and accessories, such as Edelweiss earrings, for instance.<\/li>\n<li><strong>Food and drink deliveries<\/strong>: Believe it or not, but not every German person goes to Oktoberfest \u2013 many might enjoy the delicious Oktoberfest Hofbr\u00e4uhaus beer and other festive treats from the comfort of their own home as they watch the event live on TV.<\/li>\n<li><strong>Tickets<\/strong>: Travel agencies and online ticketing platforms help individuals from around the globe plan their Munich trip \u2013 and everything that goes along with it!<\/li>\n<\/ul>\n<h2>Sweater weather<\/h2>\n<p>If you haven\u2019t heard of Starbucks\u2019s infamous Pumpkin Spice Latte yet \u2013 don\u2019t fret: It\u2019ll find you! There\u2019s virtually no escaping pumpkin and spice and everything nice this time of year.<\/p>\n<p>The changing season can have quite an impact on e-commerce. <strong>Fall-related fashion<\/strong> (sweaters, jackets, boots, scarves) and <strong>home<\/strong> <strong>d\u00e9cor items<\/strong> (throw pillows and blankets, fall-themed wreaths and other decorations) <strong>are among the most popular purchases<\/strong> in September. With all these cozy and happy thoughts, it\u2019s also important to <strong>prepare our immune systems for the upcoming flu season with vitamins, supplements and healthy food options<\/strong>.<\/p>\n<h2>Conclusion<\/h2>\n<p>Between Yom Kippur, back-to-school shopping, International Translation Day and Oktoberfest, September has quite a lot going on when it comes to e-commerce. The cooler weather is also a great opportunity for retailers to stock fall fashion and cozy home d\u00e9cor as well as immune-boosting vitamins and health foods.<\/p>\n<br>\r\n<div class=\"banner banner--small banner--withTextAndButton banner--button-on-right-side banner--blue-background\">\r\n<div class=\"banner__text\" style=\"font-size: 1.3em; padding: 20px;\">January, February, March ... here you find all months at a glance<\/div>\r\n<div class=\"banner__button\"><a class=\" button button--juice\" href=\"https:\/\/eurotext.de\/en\/12-months-of-e-commerce\/\" target=\"_parent\" rel=\"noopener noreferrer\">E-commerce in ...<\/a><\/div>\r\n<\/div>\r\n<br>\n<h2>Source<\/h2>\n<ul>\n<li><a href=\"https:\/\/eurotext.de\/blog\/e-commerce-im-september\/\">https:\/\/eurotext.de\/blog\/e-commerce-im-september\/<\/a><\/li>\n<li><a href=\"https:\/\/www.britannica.com\/topic\/Yom-Kippur\">https:\/\/www.britannica.com\/topic\/Yom-Kippur<\/a><\/li>\n<li><a href=\"https:\/\/www.cbsnews.com\/newyork\/news\/back-to-school-costs-expected-to-soar-this-season-expert-advice-on-how-to-save\/\">https:\/\/www.cbsnews.com\/newyork\/news\/back-to-school-costs-expected-to-soar-this-season-expert-advice-on-how-to-save\/<\/a><\/li>\n<li><a href=\"https:\/\/www.cardrates.com\/news\/back-to-school-shopping-survey\/\">https:\/\/www.cardrates.com\/news\/back-to-school-shopping-survey\/<\/a><\/li>\n<li><a href=\"https:\/\/www.un.org\/en\/observances\/international-translation-day\">https:\/\/www.un.org\/en\/observances\/international-translation-day<\/a><\/li>\n<li><a href=\"https:\/\/www.britannica.com\/topic\/Oktoberfest\">https:\/\/www.britannica.com\/topic\/Oktoberfest<\/a><\/li>\n<li><a href=\"https:\/\/www.oktoberfest.de\/en\/magazine\/oktoberfest-news\/2022\/oktoberfest-economic-factor#:~:text=According%20to%20current%20calculations%20based,2019%20was%201.25%20billion%20euros\">https:\/\/www.oktoberfest.de\/en\/magazine\/oktoberfest-news\/2022\/oktoberfest-economic-factor#:~:text=According%20to%20current%20calculations%20based,2019%20was%201.25%20billion%20euros<\/a>.<\/li>\n<li><a href=\"https:\/\/www.hofbraeu-muenchen.de\/biere\/hofbraeu-oktoberfestbier\">https:\/\/www.hofbraeu-muenchen.de\/biere\/hofbraeu-oktoberfestbier<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3547\" style=\"display: inline; float: left; margin-right: 15px;\" src=\"\/wp-content\/uploads\/sites\/3\/2016\/06\/autor_eurotext_100.jpg\" alt=\"autor_eurotext_100\" width=\"100\" height=\"100\" \/><span style=\"color: #999;\">Author:<\/span> Eurotext Editorial Team<\/h2>\r\n<p><em>We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that the word September stems from the Latin \u2018septum\u2019 which means seven? That\u2019s right: Back in the days of the Roman calendar \u2013 when the year started in March \u2013 September was the 7th month. Big observances and shopping events in September include the Jewish Yom Kippur holiday, back-to-school shopping and the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1160,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce in September &#187; Eurotext AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-september\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce in September\" \/>\n<meta property=\"og:description\" content=\"Did you know that the word September stems from the Latin \u2018septum\u2019 which means seven? 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