{"id":9148,"date":"2023-05-30T06:56:58","date_gmt":"2023-05-30T04:56:58","guid":{"rendered":"https:\/\/eurotext.de\/en\/?p=9148"},"modified":"2024-09-30T08:48:49","modified_gmt":"2024-09-30T06:48:49","slug":"e-commerce-in-june","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-june\/","title":{"rendered":"E-commerce in June"},"content":{"rendered":"<p>June 21<sup>st<\/sup> is the longest day of the year and the official start of summer \u2013 a happy occasion for online shoppers and e-commerce sellers! The lead-up period to the summer months offers ample opportunity to fire up the grill for BBQ season and celebrate the many June holidays and observances, including Pride, Juneteenth and Father\u2019s Day. June is also a popular month for weddings and outdoor festivals. Let\u2019s take a closer look at what June has to offer the world of retail and beyond.<!--more--><\/p>\n<h2>Pride Month<\/h2>\n<p>In the LGBTIQA+ community, \u201cPride\u201d refers to the movement of gay, lesbian, bisexual, asexual or trans people and people who don\u2019t conform to the binary gender concept. Why June? Because of the <strong>1969<\/strong> <strong>Stonewall Riots that took place in a gay bar in New York City<\/strong>. A series of events between the police and LGBTIQA+ protesters led to an uprising for sexual freedom and equality. June 27<sup>th<\/sup> commemorates these riots in the form of the European observance \u201cChristopher Street Day\u201d (CSD). The most prominent CSD events today take place in Germany (<em>Berlin Pride<\/em>) and Zurich, Switzerland. Popular products for Pride Month and Christopher Street Day include rainbow banners, flags, t-shirts as well as glittery, colorful make-up.<\/p>\n<h2>Father\u2019s Day<\/h2>\n<p>In the US and UK, Father\u2019s Day falls on <strong>the 3<sup>rd<\/sup> Sunday in June and celebrates fatherhood and fathers\u2019 contributions to society<\/strong>.<\/p>\n<p>A few <strong>gift ideas for father figures on Father\u2019s Day<\/strong> include:<\/p>\n<ul>\n<li>personalized gifts<\/li>\n<li>cuff links<\/li>\n<li>leather accessories<\/li>\n<\/ul>\n<p>Time with family also continues to be a popular gift alternative: a dinner voucher or gift card for dad\u2019s favorite bar or restaurant make for excellent choices.<\/p>\n<h2>Juneteenth<\/h2>\n<p><strong>Juneteenth<\/strong> has only been an official federal holiday in the US since 2021 and commemorates <strong>the end of slavery.<\/strong> \u201cJuneteenth\u201d is a combination of the words \u201cJune\u201d and \u201cnineteenth\u201d. It reflects an order issued by Major General Gordon Granger on June 19<sup>th<\/sup>, 1865, to announce that slaves were free. In a wider sense, Juneteenth celebrates African American culture. To mark the occasion, you can decorate your space with <strong>Juneteenth merchandise<\/strong>: \u201cCelebrate Freedom\u201d, \u201cCelebrate Juneteenth\u201d and \u201cHappy Juneteenth\u201d posters, wall d\u00e9cor, books, party sets, flags and more.<\/p>\n<h2>World Bicycle Day<\/h2>\n<p>In April 2018, the United Nations General Assembly declared <strong>June 3<sup>rd<\/sup> World Bicycle Day<\/strong>. With the purpose of drawing attention to the upsides of traveling by bicycle, this day is all about environmental consciousness and opting for a cleaner and greener means of transport. Sports retailers might want to do special promotions on bikes and biking gear. This could include practical on-the-go products (e.g., water bottles) and safety equipment (e.g., helmets, high visibility vests).<\/p>\n<h2>Wedding &amp; festival season<\/h2>\n<p>With June as the meteorological beginning of summer, it\u2019s time to get ready for the <strong>wedding and festival season. <\/strong>There\u2019s no shortage of d\u00e9cor and gift-giving opportunities here!<\/p>\n<h3>Festivals<\/h3>\n<p>Getting dressed up is a big part of any festival. June is a great time for fashion retailers to start advertising boho-style clothing, including dresses, skirts, blouses, bathing suits and accessories <em>(think sunglasses and tassel bags)<\/em>.<\/p>\n<h3>BBQ &amp; Outdoor<\/h3>\n<p>For all the BBQ lovers out there, June is the best time to stock up on your cookout sets, outdoor lounge furniture and accessories (fairy lights, parasols, swings, trampolines) as well as gardening tools to get your backyard ready for summer. June is also a go-to vacation-planning time, so camping gear is popular right now. Retailers might want to consider advertising camping sets or bundles (e.g., tents, gazebos, sleeping bags, camping mats, portable cooking equipment, etc.).<\/p>\n<h3>Weddings<\/h3>\n<p>Floral arrangements make for eye-catching center pieces at weddings, so flower arches and bouquets have their time to shine this time of year. When it comes to wedding gifts, the sky is the limit. While cash may still be the most popular option for the modern couple, registries (e.g., with Amazon) are a fantastic alternative. Wedding registries cover a variety of budgets and gift categories \u2013 from common household items like trash cans or plant pots to fancier pieces like display cabinets or high-end gravy boats.<\/p>\n<h2>Conclusion<\/h2>\n<p>With Pride parades, Juneteenth parties, Father\u2019s Day, weddings and festivals, June goes all out on (online) shopping opportunities. The official beginning of summer fills people\u2019s hearts with joy and their shopping baskets with goodies. Ranging from festival fashion and camping gear to party sets and wedding gifts, there\u2019s nothing you can\u2019t advertise as an e-commerce retailer this time of year.<\/p>\n<br>\r\n<div class=\"banner banner--small banner--withTextAndButton banner--button-on-right-side banner--blue-background\">\r\n<div class=\"banner__text\" style=\"font-size: 1.3em; padding: 20px;\">January, February, March ... here you find all months at a glance<\/div>\r\n<div class=\"banner__button\"><a class=\" button button--juice\" href=\"https:\/\/eurotext.de\/en\/12-months-of-e-commerce\/\" target=\"_parent\" rel=\"noopener noreferrer\">E-commerce in ...<\/a><\/div>\r\n<\/div>\r\n<br>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/eurotext.de\/blog\/e-commerce-im-juni\/\">https:\/\/eurotext.de\/blog\/e-commerce-im-juni\/<\/a><\/li>\n<li><a href=\"https:\/\/www.jagranjosh.com\/general-knowledge\/important-days-in-june-1559385817-1\">https:\/\/www.jagranjosh.com\/general-knowledge\/important-days-in-june-1559385817-1<\/a><\/li>\n<li><a href=\"https:\/\/www.thespruce.com\/june-special-days-observances-4846430\">https:\/\/www.thespruce.com\/june-special-days-observances-4846430<\/a><\/li>\n<li><a href=\"https:\/\/nationaltoday.com\/world-bicycle-day\/#:~:text=The%20idea%20behind%20World%20Bicycle,as%20a%20mode%20of%20transportation\">https:\/\/nationaltoday.com\/world-bicycle-day\/#:~:text=The%20idea%20behind%20World%20Bicycle,as%20a%20mode%20of%20transportation<\/a>.<\/li>\n<li><a href=\"https:\/\/guides.loc.gov\/lgbtq-studies\/stonewall-era#:~:text=June%2028%2C%201969%20marks%20the,which%20stretched%20over%20six%20days\">https:\/\/guides.loc.gov\/lgbtq-studies\/stonewall-era#:~:text=June%2028%2C%201969%20marks%20the,which%20stretched%20over%20six%20days<\/a>.<\/li>\n<li><a href=\"https:\/\/www.pbs.org\/articles\/learn-about-and-celebrate-juneteenth\/#:~:text=Juneteenth%20is%20the%20day%20that,Army%20established%20authority%20over%20Texas\">https:\/\/www.pbs.org\/articles\/learn-about-and-celebrate-juneteenth\/#:~:text=Juneteenth%20is%20the%20day%20that,Army%20established%20authority%20over%20Texas<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>June 21st is the longest day of the year and the official start of summer \u2013 a happy occasion for online shoppers and e-commerce sellers! The lead-up period to the summer months offers ample opportunity to fire up the grill for BBQ season and celebrate the many June holidays and observances, including Pride, Juneteenth and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce in June &#187; Eurotext AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-june\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce in June\" \/>\n<meta property=\"og:description\" content=\"June 21st is the longest day of the year and the official start of summer \u2013 a happy occasion for online shoppers and e-commerce sellers! 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