{"id":9105,"date":"2023-04-28T12:40:39","date_gmt":"2023-04-28T10:40:39","guid":{"rendered":"https:\/\/eurotext.de\/en\/?p=9105"},"modified":"2024-09-30T08:48:53","modified_gmt":"2024-09-30T06:48:53","slug":"e-commerce-in-may","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-may\/","title":{"rendered":"E-commerce in May"},"content":{"rendered":"

As the saying goes: \u201cApril showers bring May flowers.\u201d With Cinco de Mayo, Mother\u2019s Day and Memorial Day as this month\u2019s big \u2013 and partially flowery \u2013 festivities, there are plenty of e-commerce opportunities to go around. According to data by mobile measurement company Adjust<\/em>, \u201cMay is quickly becoming one of the most lucrative months for m-commerce [mobile commerce, i.e., a form of e-commerce allowing users to access online shopping platforms without the use of a desktop computer]<\/em> retailers.\u201d May 2022 saw a new in-app spending record in the form of a whopping 112% increase compared to May 2020.<\/p>\n

Even as physical shops are re-opening around the world following several Pandemic-related lockdowns, online shopping is here to stay. And for good reason: \u201cConsumers enjoy the convenience that e-commerce offers.\u201d Good news for online retailers! Let\u2019s look at some of May\u2019s holidays and observances and which products are particularly sought after this month.<\/p>\n

Holidays & Observances in May<\/h2>\n

International Workers\u2019 Day \u2013 May 1st<\/sup><\/h3>\n

International Workers\u2019 Day<\/strong> celebrates working people and their rights. It\u2019s sometimes also referred to as \u201cLabour Day\u201d, for example in the UK, but shouldn\u2019t be confused with Labor Day in the USA in September. Thanks to marches and campaigns<\/strong> in the past, millions of people were able to get better pay, minimum wages and other fundamental rights and benefits<\/strong>. But since the 2008 financial crisis<\/strong>, working conditions in some countries and sectors have gotten worse again. With the rise of the \u201cgig economy<\/strong>\u201d, workers don\u2019t have the same layer of protection in the form of paid holidays, sick pay or a guaranteed minimum wage. As recently as 2022, dozens of Amazon<\/em> warehouse workers in the US protested low pay and poor working conditions<\/strong>. That\u2019s why International Workers\u2019 Day is as current as ever<\/strong>.<\/p>\n

Star Wars Day \u2013 May 4th<\/sup><\/h3>\n

Okay, this one might not be as serious as the other May holidays and observances, but we had to mention it. Above all because Star Wars merchandise<\/strong> makes up for an incredible $42.2 billion <\/strong>of the franchise\u2019s $68.7 billion total value. Star Wars Day originated from the famous movie quote \u201cMay the force be with you\u201d which then turned into the catchphrase \u201cMay the Fourth be with you<\/strong>\u201d. While Lucasfilm<\/em> has never declared May 4th<\/sup> an official observance, many Star Wars fans choose to celebrate this day<\/strong> every year.<\/p>\n

Cinco de Mayo \u2013 May 5th<\/sup><\/h3>\n

Cinco de Mayo<\/strong> celebrates Mexico\u2019s victory<\/strong> over the Second French Empire at the Battle of Puebla on May 5th<\/sup>, 1862<\/strong>. As Mexican heritage<\/strong> have become an integral part of American culture, this day is now also celebrated throughout the USA as a big party with Mexican food and drink, toys and more. Popular products and host gifts include dip trays<\/strong> (don\u2019t forget about the guac!)<\/em>, taco holders<\/strong> and Margarita glasses<\/strong>. It\u2019s also common to write down a treasured family recipe<\/strong> (e.g., on a wooden cutting board) to keep as an heirloom for the next generations<\/strong>.<\/p>\n

Mother\u2019s Day \u2013 May 8th<\/sup><\/h3>\n

Mother\u2019s Day celebrates mother figures throughout the world<\/strong>. In 1914, US President Woodrow Wilson proclaimed Mother\u2019s Day a national holiday<\/strong> to be held on the 2nd<\/sup> Sunday of May<\/strong>. But celebrations of motherhood can be traced back to the ancient Greeks and Romans<\/strong>: They held festivals in honor of the mother goddesses<\/strong> Rhea and Cybele. Our modern-day precedent for Mother\u2019s Day is the early Christian festival<\/strong> known as \u201cMothering Sunday.\u201d<\/p>\n

From breakfast in bed<\/strong> to a nice family outing<\/strong> or even a fancy spa treatment<\/strong> \u2013 it\u2019s hard to run out of gift ideas for Mother\u2019s Day. Obvious ones include jewelry, chocolates and flower arrangements<\/strong>. More subtle options, like coffee or specially made gift cards<\/strong>, also show people\u2019s appreciation on this special day.<\/p>\n

Memorial Day \u2013 May 30th<\/h3>\n

Memorial Day<\/strong> remembers those who have died in service to the USA<\/strong>. Originally, Memorial Day was called Decoration Day, deriving from the early tradition of decorating graves with flowers, wreaths and flags<\/strong>. In a more modern sense, Memorial Day pays tribute with ceremonies, parades and sometimes family BBQs. American flags and poppies<\/strong> are common d\u00e9cor pieces around neighborhoods on this day.<\/p>\n

Conclusion<\/h2>\n

May is fast becoming an e-commerce month to watch, particularly in the mobile commerce segment and its in-app purchases. Cinco de Mayo, Mother\u2019s Day and Memorial Day are big occasions for gifts, d\u00e9cor as well as food and drink purchases. Over in its own little category, Star Wars Day \u2013 \u00e0 la \u201cMay the Fourth be with you\u201d \u2013 keeps things light on the heart and heavy on the merch. The warmer May weather may also inspire shoppers to get ready for summer\u2026<\/p>\n
\r\n

\r\n
January, February, March ... here you find all months at a glance<\/div>\r\n
E-commerce in ...<\/a><\/div>\r\n<\/div>\r\n
\n

Sources<\/h2>\n