{"id":9055,"date":"2023-02-27T06:46:39","date_gmt":"2023-02-27T05:46:39","guid":{"rendered":"https:\/\/eurotext.de\/en\/?p=9055"},"modified":"2024-09-30T08:48:56","modified_gmt":"2024-09-30T06:48:56","slug":"e-commerce-in-march","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-march\/","title":{"rendered":"E-commerce in March"},"content":{"rendered":"

March is when winter clearance sales<\/strong> opportunities meet the fresh scent of the spring season<\/strong>. Let\u2019s dive into the holidays, observances and anything else the 3rd<\/sup> month of the year has to offer in the world of e-commerce.<\/strong><\/p>\n

March 1st<\/sup> marks the meteorological start of spring, and that means the gardening season has officially begun<\/strong>. From gardening tools, accessories and plant seeds \u2013 the time to come out with attractive offers and ad campaigns is now.<\/p>\n

Electric bike and car <\/strong>manufacturers can also expect to see high demand, especially throughout Europe. Skyrocketing gas prices, the global energy crisis and a desired independence from Russia\u2019s oil have peaked public awareness to invest in greener and more local alternatives. A metaphorical spring clean of your online shop, for instance with \u2018think green\u2019 campaigns, will pay off in response.<\/p>\n

Holidays & observances<\/h2>\n

We celebrate International Women\u2019s Day on March 8th<\/sup><\/strong>. When it comes to e-commerce, this is an opportunity to highlight women\u2019s achievements in the workforce<\/strong> (for example, in your company blog or on your social channels). Books about the Suffragette<\/em><\/strong> movement<\/strong> and women\u2019s history<\/strong> are also popular online purchases in the period leading up to International Women\u2019s Day.<\/p>\n

Did you know? <\/em><\/strong>Germany\u2019s capital Berlin declared International Women\u2019s Day an official holiday in 2019.<\/p>\n

St. Patrick\u2019s Day on March 17th<\/sup><\/strong> is a big international holiday particularly celebrated in the U.S. and Ireland. This observance is named after St. Patrick, the patron saint of Ireland. Boston, New York City and Chicago are well-known for their St. Patrick\u2019s Day parades<\/strong>. The reason people decorate their houses, storefronts and bars in green is because of the Irish national plant, the shamrock<\/strong>.<\/p>\n

The last days of winter also mean last-minute winter holidays<\/strong>. Retailers can make the most of this time of year by promoting deals on skiing, snowboarding and other outdoor gear<\/strong>. Remember that people are happy to invest in high-quality snow equipment<\/strong> to keep them cozy and safe<\/strong>.<\/p>\n

New beginnings for the fashion industry<\/h2>\n

Spring has sprung!<\/em> Consumers are excited to embrace colors and light<\/strong>. And this offers fashion retailers a plethora of opportunities to give their customers a virtual taste of the upcoming warmer temperatures and showcase springtime outdoor fashion.<\/p>\n

Big plus: Spring and summer fashion is more lightweight<\/strong> and less bulky, which results in lower shipping costs<\/strong>.<\/p>\n

Fashion marketers have some catching up to do when it comes to embracing videos on their shopping platforms and apps. Static imagery isn\u2019t enough anymore. But unlike old-school print ads and billboards, today\u2019s world offers unlimited options<\/strong> for video<\/strong> showcasing.<\/p>\n

Get ready for Easter!<\/h2>\n

March is also the perfect time to get your ducks in a row for the upcoming Easter season.<\/strong> This year, Easter Sunday falls on April 9th<\/sup><\/strong>. Shoppers are already on the hunt for Easter decorations, food<\/strong>, Easter eggs and baskets<\/strong>. How about a newsletter campaign with tips and product suggestions \u00e0 la \u201cWhat to include in your Easter basket\u201d?<\/p>\n

Conclusion<\/h2>\n

As the sweet spot between winter clearance sales and new springtime offers, March is the perfect month to advertise gardening equipment, outdoor gear and spring-cleaning products<\/strong>. It\u2019s also a great time to get ready for the upcoming lucrative Easter holiday season<\/strong>. Both St. Patrick\u2019s Day and International Women\u2019s Day<\/strong> give this end-of-winter period something worth celebrating \u2013 and shopping \u2013 for! This time of year is also big for the fashion industry<\/strong> as the more lightweight products cost retailers less in shipping.<\/p>\n
\r\n

\r\n
January, February, March ... here you find all months at a glance<\/div>\r\n
E-commerce in ...<\/a><\/div>\r\n<\/div>\r\n
\n

Sources<\/h2>\n