{"id":9021,"date":"2025-09-15T08:12:06","date_gmt":"2025-09-15T06:12:06","guid":{"rendered":"https:\/\/eurotext.de\/en\/?p=9021"},"modified":"2025-09-15T14:22:45","modified_gmt":"2025-09-15T12:22:45","slug":"e-commerce-in-poland","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/e-commerce-in-poland\/","title":{"rendered":"E-commerce in Poland"},"content":{"rendered":"

Despite its location in the heart of Central Europe, Poland is often mistakenly labeled as \u201cEastern European\u201d due to its Cold War history. But geographically and economically, Poland is very much a Central European force to be reckoned with: modern, dynamic, and increasingly influential. With a land area of 312,000 km\u00b2 and a comparatively high population density, it ranks as the eighth-largest country in Europe by population. And it\u2019s not just big \u2013 it\u2019s young. Men in Poland have a median age of 39.7, while women average 43.3. This young population creates a vibrant consumer base that is digitally connected and eager to shop online. Discover how this unique demographic mix drives E-Commerce in Poland: from booming online shopping habits and innovative payment systems to fast, sustainable delivery solutions and the latest consumer trends shaping the market.<\/p>\n

Online Shopping<\/h2>\n

Poland\u2019s e-commerce landscape in 2025 is thriving, driven by a tech-savvy population and widespread internet access. Poland has a population of 40.57 million people. With internet penetration at 88.1%, online shopping has become a daily habit for the majority of consumers. Around 78% of internet users now shop online, contributing to a booming market valued at approximately $24.76 billion. The sector is expected to grow steadily, with a compound annual growth rate (CAGR) of 8.59% projected through 2030. Polish consumers are particularly drawn to categories like clothing and footwear, which dominate the market, followed by electronics, media, and hobby-related products. The average revenue per user stands at $1,530, reflecting the maturity of the market and the increasing frequency of online purchases.<\/p>\n

Online Payment<\/h2>\n

The payment ecosystem in Poland has evolved rapidly, with mobile-first solutions leading the way. BLIK \u2013 a homegrown mobile payment system \u2013 has become the dominant method, used by 76% of online shoppers and accounting for over half of all e-commerce transactions. Its seamless integration with banking apps and QR code functionality makes it especially popular among younger consumers. Online bank transfers and card payments remain common, while PayU and PayPal continue to serve as trusted intermediaries. Although cash on delivery is still available, especially in rural areas, its share is steadily declining as digital payments become the norm.<\/p>\n

Deliveries and Returns<\/h2>\n

Poland is a European leader in parcel locker adoption, with over 45,000 lockers installed across the country. InPost, the market leader, handled more than one billion parcels in 2024 alone. These lockers are favored for their convenience, 24\/7 accessibility, and reduced delivery costs. Polish consumers have come to expect fast delivery \u2013 same-day and next-day options are widely available \u2013 and free returns are now standard among major retailers. Return policies are of particular importance in categories like fashion and electronics, where fit and functionality must be tested by the consumer.<\/p>\n

Trends and Insights<\/h2>\n

Mobile commerce is surging, with 65% of Polish consumers now shopping via smartphones. Shopping apps are optimized for speed and convenience, and nearly 40% of all purchases are completed on mobile devices. Social commerce is also gaining traction, with 49% of consumers influenced by platforms like Facebook, Instagram, and TikTok. TikTok Shop is preparing to enter the Polish market, signaling further growth in this space. Omnichannel strategies are becoming essential, as 71% of shoppers engage with brands both online and in-store. Click-and-collect services, in-store returns for online purchases, and real-time inventory visibility are now expected features.<\/p>\n

Sustainability is another key trend. Two-thirds of Polish consumers say eco-friendly practices influence their shopping decisions. Around 25% are willing to wait longer for deliveries if it means reducing the environmental impact. Companies like InPost and Allegro are responding with CO\u2082-neutral delivery options and recyclable packaging. Cross-border shopping is also on the rise, with 39% of consumers purchasing from international platforms like Amazon, Temu, and Shein. Meanwhile, B2B e-commerce is quietly expanding, especially in sectors like electronics, industrial supplies, and office equipment, where bulk pricing and invoice-based payments are in demand.<\/p>\n

Legal Considerations<\/h2>\n

Poland maintains strong consumer protection laws that require clear return policies, warranty information, and Polish-language contracts. Since 2023, there have been updates aligning national law with broader EU regulations. The Digital Services Act (DSA) and Digital Markets Act (DMA) are beginning to reshape the responsibilities of large platforms operating in Poland. These laws aim to increase transparency, prevent unfair competition, and ensure consumer safety. New rules also address issues like geo-blocking, fast fashion<\/a> sustainability, and platform accountability, making compliance more complex but also more consumer-friendly.<\/p>\n

Shipping and Customs<\/h2>\n

Parcel lockers now account for 36% of all deliveries in Poland, a figure that continues to rise. Within the EU, cross-border shopping is seamless, with no customs duties or VAT complications. However, purchases from outside the EU may be subject to additional charges. Polish consumers expect full transparency in shipping, including real-time tracking, fast delivery, and hassle-free returns. These expectations are shaping logistics strategies, with companies investing in smarter, greener, and more responsive delivery networks.<\/p>\n

Bottom Line<\/h2>\n

Poland\u2019s e-commerce market in 2025 is fast-paced, mobile-driven, and increasingly sustainable. Poland has built a strong digital infrastructure that supports rapid online growth. Innovative payment systems like BLIK further strengthen the foundation for a thriving e-commerce market. Combined with a growing appetite for cross-border and social commerce, the country offers fertile ground for both local and international sellers. However, success in this market requires more than just competitive pricing or a translated website.<\/p>\n

Localization<\/a> is essential. Polish consumers expect Polish-language interfaces as well as culturally adapted content, local payment options, and customer service that meets their needs. Simply translating content is no longer enough. Brands must localize the entire user experience, from product descriptions and sizing units to humor, imagery, and checkout flows. Polish is spoken by over 40 million people worldwide, and fluent use in customer support and marketing builds trust and loyalty.<\/p>\n

Cultural awareness also plays a key role. Poland observes strict Sunday trading laws and numerous public holidays, which significantly impact shopping behavior. Retailers must plan campaigns around key dates like Easter<\/a>, Constitution Day, and Christmas, as well as designated shopping Sundays that drive seasonal peaks. Aligning promotions with these cultural rhythms can make or break a campaign. In short, to thrive in Poland\u2019s e-commerce space, businesses must go beyond logistics and pricing. They must speak the language \u2013 literally and culturally \u2013 of the Polish consumer.<\/p>\n
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Sources<\/h2>\n