{"id":6373,"date":"2018-01-10T11:26:13","date_gmt":"2018-01-10T10:26:13","guid":{"rendered":"https:\/\/eurotext-ecommerce.com\/en\/?p=6373"},"modified":"2024-09-30T08:49:16","modified_gmt":"2024-09-30T06:49:16","slug":"how-does-internationalization-work-with-magento-part-1","status":"publish","type":"post","link":"https:\/\/eurotext.de\/en\/blog\/how-does-internationalization-work-with-magento-part-1\/","title":{"rendered":"How does internationalization work with Magento? \u2013 Part 1"},"content":{"rendered":"<p>The technical implementation of<strong> internationalization in e-commerce:<\/strong> What is the best way to go about it? What possibilities do the various <strong>shop and content management systems<\/strong> have to offer when it comes to organizing content and products in multiple languages? And what are the potential pitfalls?<\/p>\n<p>In the first part of this series we are focusing on <a href=\"https:\/\/magento.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Magento<\/strong><\/a>. This shop system is aimed primarily at medium to large-sized companies and enjoys widespread distribution thanks to its free software and highly dedicated community. Magento expert Rico Neitzel from B\u00fcro 71a kindly agreed to discuss the shop system with us. Having worked as a developer and adviser in the Magento scene since 2006, he has a wealth of experience and background knowledge to share. In this article we discuss both the benefits and the drawbacks of Magento-based shop solutions.<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<div class='content-column one_half'>\n<ul>\n<li><a href=\"#ebenen\">Magento&#8217;s Layer Structure<\/a><\/li>\n<li><a href=\"#wunschpreis\">Setting Prices<\/a><\/li>\n<li><a href=\"#versandkosten\">Calculating Shipping Costs Is (Not) an Art Form<\/a><\/li>\n<\/ul>\n<p><\/div><div class='content-column one_half last_column'><\/p>\n<ul>\n<li><a href=\"#sicherheitsnetz\">Translations with a Safety Net<\/a><\/li>\n<li><a href=\"#fallback\">Fallback Solution for Images and Control Elements<\/a><\/li>\n<li><a href=\"https:\/\/eurotext-ecommerce.com\/en\/blog\/2018\/01\/15\/how-does-internationalization-work-with-magento-part-2\/\">Part 2 \u2013 Problems and Conclusion<\/a><\/li>\n<\/ul>\n<p><\/div><div class='clear_column'><\/div><\/p>\n<hr \/>\n<h2><\/h2>\n<h2><span id=\"ebenen\" class=\"sta-anchor \" aria-hidden=\"true\"><\/span>Magento&#8217;s Layer Structure<\/h2>\n<p>Magento shops are structured in clearly defined layers. While this can be a challenge for inexperienced users, it provides the perfect conditions for retailers who want to offer different <strong>country or language versions<\/strong> of their shop. In principal there are 3 layers, or so-called <strong>scopes<\/strong>: <em>global, website<\/em> and <em>store view<\/em>. These are hierarchically structured, with lower levels inheriting the properties of the levels above.<\/p>\n<p><strong><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6344 alignleft\" style=\"margin-right: 20px;\" src=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2017\/12\/Magento-Scopes.png\" alt=\"Magento Scopes\" width=\"350\" height=\"316\" srcset=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2017\/12\/Magento-Scopes.png 500w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2017\/12\/Magento-Scopes-300x271.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/em><\/strong><\/p>\n<p>The <strong><em>Global<\/em><\/strong> scope acts as the basis for all Magento installations and is where the default config is made. Where the shop is to be operated is specified here i.e. the legal basis of the shop. The admin area language can also be set globally. And this of course is where all of the products are created and managed.<\/p>\n<p>The next scope, the <strong><em>website<\/em><\/strong>, is where the structure of the shop is created and various things concerning taxes and prices. A classic application is to create separate <strong>B2B<\/strong> and <strong>B2C<\/strong> websites at this level. The default settings for the prices (net\/gross) can then be set separately for the two <strong><em>websites<\/em><\/strong>. In international shops, <em>websites <\/em>can be used to define <strong>base currencies<\/strong>. You can, for example, set up one website for the European market which calculates in Euros, and one for the American market which calculates in US Dollars. The <strong>shipping and payment options<\/strong> and <strong>taxes<\/strong> can then also be set at the <em>website<\/em> scope.<\/p>\n<p>One layer that does not belong to the configuration levels (scopes) is the <strong><em>store.<\/em><\/strong> This is primarily used to assign categories to the different websites. It is therefore possible to set up different stores with different product ranges or structures.<\/p>\n<p>The final layer is the so-called <strong>store view,<\/strong> which is responsible for managing the <strong>presentation<\/strong> of the shop. This is where it gets interesting for internationalization, because the presentation of the shop includes the <strong>output language, currency<\/strong>, the <strong>theme<\/strong> and a number of other features through which the various country and language versions of the shop differ.<\/p>\n<p>By the way, it&#8217;s no mistake that <strong>currency<\/strong> can be configured at both the <em>website<\/em> and the <em>store view<\/em> scope. If you create an online shop that calculates in <strong>Euros<\/strong> at the <em>website<\/em> scope, that doesn&#8217;t necessarily mean that all <em>store views<\/em> should display <strong>Euros<\/strong> only. You may want to set up a <em>store view<\/em> for the Swiss market within the <em>Euro website<\/em>. The <em>store view<\/em> would then automatically convert the Euro prices into Swiss Francs. This way, customers see the relevant currency for their country, but in the background the calculations are being made in the base currency of the website \u2013 making life a whole lot easier for the retailer.<\/p>\n<figure id=\"attachment_6387\" aria-describedby=\"caption-attachment-6387\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6387\" src=\"https:\/\/eurotext-ecommerce.com\/en\/wp-content\/uploads\/sites\/7\/2018\/01\/scopes_3_EN.png\" alt=\"Magento Scopes Example\" width=\"1200\" height=\"300\" \/><figcaption id=\"caption-attachment-6387\" class=\"wp-caption-text\">Example Ltd. uses a Magento installation for all shops. It has separate websites for the American, European and Asian markets, and separate store views for the individual target countries. The websites use US Dollars, Euros and Yen as the respective base currencies. The store views work with US Dollars, Canadian Dollars, Euros, Swiss Francs and Yen respectively.<\/figcaption><\/figure>\n<div class='content-column two_third'>\n<h2><span id=\"wunschpreis\" class=\"sta-anchor \" aria-hidden=\"true\"><\/span>Setting Prices<\/h2>\n<p>It&#8217;s when we get to pricing that Magento shows just how flexible it is in terms of catering to multiple countries. You can simply set the same net price for all countries and Magento will convert into the local currencies. The resulting gross price will depend on the <strong>value added tax rate<\/strong> in the respective country. Since <strong>Magento 1.9<\/strong>, you can also work in the opposite direction. You can set a fixed retail price and the software will calculate the net price required to achieve this gross value according to the value added tax. If neither of these options works for you, you can simply set the prices for each website manually and adjust them to the <strong>purchasing power<\/strong> of the various markets.<\/div><div class='content-column one_third last_column'><br \/>\n<a href=\"https:\/\/buro71a.de\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-6333\" src=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2017\/12\/rico-neitzel-150x150.jpg\" alt=\"Rico Neitzel \u2013 B\u00fcro 71a\" width=\"150\" height=\"150\" srcset=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2017\/12\/rico-neitzel-150x150.jpg 150w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2017\/12\/rico-neitzel.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>Our interview partner <strong>Rico Neitzel<\/strong> implements websites and PHP projects at <a href=\"https:\/\/buro71a.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">B\u00fcro 71a<\/a>. He provides Magento training in the field of e-commerce, advises companies and agencies on e-commerce projects and works as an author.<\/div><div class='clear_column'><\/div><\/p>\n<h2><span id=\"versandkosten\" class=\"sta-anchor \" aria-hidden=\"true\"><\/span>Calculating Shipping Costs Is (Not) an Art Form<\/h2>\n<p>Magento is similarly versatile when it comes to calculating <strong>shipping costs.<\/strong> The shop system offers a large range of options as standard: free shipping if the <strong>value of the goods<\/strong> exceeds a certain value, free shipping if the <strong>quantity of goods<\/strong> exceeds a certain value or <strong>free shipping in general<\/strong>. Alternatively, a <strong>fixed price<\/strong> can be set for all shipments or the shipping costs can be calculated according to the <strong>value of the goods, weight, quantity<\/strong> or <strong>target country<\/strong>. This allows you to take into account the fact that shipping to Switzerland is considerably more expensive than shipping to the Netherlands, for example. Simply create tables with individual values and Magento makes the calculations.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6402\" src=\"https:\/\/eurotext-ecommerce.com\/en\/wp-content\/uploads\/sites\/7\/2018\/01\/image_1-e1513683139725-1.png\" alt=\"Versand in Magento\" width=\"350\" height=\"127\" \/>But Magento wouldn&#8217;t be Magento if it stopped there. Modules like <a href=\"https:\/\/shipperhq.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ShipperHQ<\/strong><\/a> from <a href=\"http:\/\/webshopapps.com\/eu\/?___store=eu\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>WebShopApps<\/strong><\/a> allow you to customize shipping cost calculations even further. You can, for example, specify that certain items are to be transported by <strong>forwarding agents<\/strong> only, that certain items are to be delivered to certain <strong>countries<\/strong> only or that goods must surpass a certain value-to-weight ratio in order to qualify for free shipping. E.g. a shopping cart with 5 kg worth of goods must have a value of at least EUR 50 to qualify for free shipping, whereas 10 kg worth of goods must have a value of at least EUR 100. All of this can be configured completely freely.<\/p>\n<h2><span id=\"sicherheitsnetz\" class=\"sta-anchor \" aria-hidden=\"true\"><\/span>Translations with a Safety Net<\/h2>\n<p>The advantages of the hierarchical structure become very apparent when<strong> translating a Magento online shop<\/strong>. This is because when displaying content such as products or categories, the system goes through all levels of content one by one. The first level is the <em>store view<\/em>. If Magento finds a <strong>language file<\/strong> stored here, it displays it. But what if there is no entry for a particular text in the language file due to an incomplete translation or a technical error? Many shop or content management systems would display an <strong>error message<\/strong> or simply display nothing at all.<\/p>\n<p>Magento, however, goes to the next level and searches for the corresponding entry. It finds what it is looking for by the global scope at the latest, because all texts are usually stored here in English. It is obviously not ideal if German customers stumble across English text in the German shop, but at least they can continue shopping. An error message or no output at all poses a much larger problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6398\" style=\"margin-right: 20px;\" src=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2017\/12\/translatecsv.png\" alt=\"Magento translate.csv\" width=\"187\" height=\"108\" \/>\n<p>Translating user interface texts is even simpler. Simple CSV files \u2013 spreadsheet-like files that contain the original texts and their corresponding translations and can be edited with spreadsheet calculation software such as Excel or OpenCalc \u2013 are used for this purpose. These files can be found both in the theme and Magento&#8217;s core code. This means that you can customize the user interface texts however you like.<\/p>\n<h2><span id=\"fallback\" class=\"sta-anchor \" aria-hidden=\"true\"><\/span>Fallback Solution for Images and Control Elements<\/h2>\n<p>The same principle applies to <strong>images<\/strong> and other graphic elements such as <strong>buttons<\/strong> and <strong>forms.<\/strong> If there is no element stored in the selected language version, Magento uses the next one up in the hierarchy. This not only serves as a <strong>fallback solution<\/strong> for missing data, it also simplifies processing and saves <strong>resources<\/strong>. You only need to translate and manage those elements that are actually used.<\/p>\n<hr \/>\n<h2><\/h2>\n<h2><a href=\"https:\/\/eurotext-ecommerce.com\/en\/blog\/2018\/01\/15\/how-does-internationalization-work-with-magento-part-2\/\">Part 2 \u2013 Problems and Conclusion<\/a><\/h2>\n<p>In the <a href=\"https:\/\/eurotext-ecommerce.com\/en\/blog\/2018\/01\/15\/how-does-internationalization-work-with-magento-part-2\/\">second part of this article<\/a>, we outline the <strong>problems<\/strong> that can occur when using Magento and how to avoid some of the pitfalls. We also answer the question of how suitable Magento is for <strong>multilingual e-commerce projects<\/strong>.<\/p>\n<hr \/>\n<div class=\"twocol3070\">\n<div class=\"col\">\n<p><em>We would like to thank Rico Neitzel from <a href=\"https:\/\/buro71a.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">B\u00fcro 71a<\/a> for taking the time to talk to us and for providing us with some interesting insights.<br \/>\n<\/em><\/p>\n<p style=\"text-align: right;\"><strong>Last edited<\/strong>: 2018-01-08, Magento-Version 2.1.5<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3547\" style=\"display: inline; float: left; margin-right: 15px;\" src=\"\/wp-content\/uploads\/sites\/3\/2016\/06\/autor_eurotext_100.jpg\" alt=\"autor_eurotext_100\" width=\"100\" height=\"100\" \/><span style=\"color: #999;\">Author:<\/span> Eurotext Editorial Team<\/h2>\r\n<p><em>We explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The technical implementation of internationalization in e-commerce: What is the best way to go about it? What possibilities do the various shop and content management systems have to offer when it comes to organizing content and products in multiple languages? And what are the potential pitfalls? In the first part of this series we are [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does internationalization work with Magento? \u2013 Part 1 &#187; Eurotext AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurotext.de\/en\/blog\/how-does-internationalization-work-with-magento-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does internationalization work with Magento? \u2013 Part 1\" \/>\n<meta property=\"og:description\" content=\"The technical implementation of internationalization in e-commerce: What is the best way to go about it? 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