The Irish e-commerce market has seen substantial growth, with online spending increasing by 30-40% in recent years. The market value is estimated to range between \u20ac4 billion and \u20ac7 billion. This growth is supported by strong household internet access (94%) and high smartphone usage (90%). Mobile commerce is particularly significant for Irish e-commerce, as consumers increasingly rely on their smartphones for purchases.<\/p>\n
Non-citizens in Ireland<\/h3>\n
The online spending power of non-citizens in Ireland is a significant aspect of the Irish e-commerce landscape. Non-Irish residents, who make up about 12% of the population, contribute substantially to the online retail market. Here are some insights into their online spending behavior:<\/p>\n
- \n
- Diverse Consumer Base<\/strong>: Non-citizens in Ireland come from various countries, including Poland<\/a>, the UK<\/a>, India<\/a>, Romania<\/a>, Lithuania, Brazil<\/a>, Italy<\/a>, Latvia<\/a>, and Spain<\/a>. As of 2022, there were also over 18,000 Ukrainians residing in Ireland, although they did not state Ireland as their permanent residence. This diversity influences the types of products and services they purchase online, ranging from groceries and clothing to electronics and entertainment. The ability to shop in their native language <\/a>(especially for new arrivals) is an additional deciding factor.<\/li>\n
- High Internet Usage<\/strong>: Non-citizens, like their Irish counterparts, have high internet usage rates. They engage in various online activities, including shopping, banking, and using social media. This high level of digital engagement translates into significant online spending in the Irish e-commerce sector.<\/li>\n
- Popular Online Purchases<\/strong>: Common online purchases among non-citizens include clothing<\/a>, shoes, accessories, and ready-made food. The convenience of online shopping, coupled with the availability of diverse products, makes Irish e-commerce an attractive option for this demographic.<\/li>\n
- Impact of Economic Factors<\/strong>: Economic factors such as the cost of living and inflation affect the spending power of non-citizens. However, many non-citizens, particularly those from countries with strong economic ties to Ireland, continue to spend robustly online.<\/li>\n
- Influence of Social Media and Technology<\/strong>: Social media platforms and technological innovations play a crucial role in shaping the online shopping habits of non-citizens. Retailers targeting this demographic often use social media marketing and offer mobile-friendly shopping experiences to attract and retain customers.<\/li>\n<\/ul>\n
Key Trends<\/strong><\/h2>\n
Mobile Commerce<\/strong><\/h3>\n
Mobile internet retailing is becoming a dominant force in the Irish e-commerce<\/a> landscape. Retailers are launching functional mobile apps and utilizing multi-channel options to enhance the shopping experience. Click-&-collect services have gained popularity, allowing consumers to pick up their purchases without incurring delivery fees.<\/p>\n
Social Media Influence<\/strong><\/h3>\n
Social media platforms like Instagram and TikTok are driving e-commerce sales in Ireland. Retailers are investing in their marketing departments to boost interactions and increase their online presence. This trend is particularly beneficial for those fashion and apparel retailers in the Irish e-commerce market, who can leverage social media to showcase their products and engage with customers. Ireland’s increasingly international customer base<\/p>\n
Innovative Delivery Options<\/strong><\/h3>\n
Customizable delivery options, including \u2018same-day\u2019, \u2018chosen-day\u2019, and \u2018locker delivery\u2019, are experiencing increasing popularity due to the convenience factor for the end customer. UPS operates a ‘last mile’ bike delivery service in Dublin city center, reflecting the growing demand for efficient and eco-friendly delivery solutions in the Irish e-commerce sector.<\/p>\n
Technological Innovations<\/strong><\/h3>\n
Online retailers are increasingly using virtual and augmented reality to enhance the online shopping experience for their users. Chat assistants and AI-driven customer service<\/a> tools are becoming more common, helping Irish e-commerce retailers provide personalized and efficient support to their customers.<\/p>\n
Opportunities<\/strong><\/h2>\n
Support for SMEs<\/strong><\/h3>\n
The Irish government is actively supporting small and medium-sized enterprises (SMEs) in developing Irish e-commerce online portals through various support measures. They present a significant opportunity for local businesses to expand their reach, compete in the e-commerce market, and stand out from the crowd.<\/p>\n
Subscription Services<\/strong><\/h3>\n
Online retailers in the Irish e-commerce sector have begun exploring subscription-style services for everyday products, adding value for customers and ensuring a steady revenue stream. This model is appealing to Irish consumers looking for convenience and reliability in their purchases.<\/p>\n
Post-Brexit Adjustments<\/strong><\/h3>\n
The decline in popularity of UK-based online marketplaces since Brexit has created fresh opportunities for local and EU-based e-commerce players. Businesses can capitalize on this shift in Irish e-commerce by offering competitive pricing and efficient delivery services.<\/p>\n
Contactless Payments<\/strong><\/h3>\n
The rise in contactless payments has made transactions quicker and more convenient for consumers. Retailers can leverage this trend to enhance the shopping experience and streamline the payment process in the Irish e-commerce landscape.<\/p>\n
Challenges<\/strong><\/h2>\n
Consumer Confidence<\/strong><\/h3>\n
The cost-of-living crisis and inflation have impacted consumer confidence, making it crucial for Irish e-commerce retailers to offer value-driven products and services. Innovative marketing strategies and flexible payment options like \u2018buy now, pay later\u2019 platforms can help mitigate these challenges.<\/p>\n
Competition<\/strong><\/h3>\n
The Irish e-commerce market is highly competitive, with players constantly innovating to stand out. Retailers must invest in new technologies<\/a> and marketing strategies to attract and retain customers.<\/p>\n
Regulatory Environment<\/strong><\/h3>\n
Navigating the regulatory landscape can be challenging for any e-commerce business. Ireland’s progressive approach to internet-related issues, including the implementation of the Electronic Commerce Directive, aims to maintain a light and flexible regulatory regime in Irish e-commerce. However, businesses must stay informed about changes and ensure compliance.<\/p>\n
Bottom line<\/strong><\/h2>\n
Irish e-commerce is poised for continued growth, driven by technological advancements, supportive government policies, and changing consumer behaviors. Another important factor is the growing number of non-Irish residents in the country from all over the world. Businesses that can adapt to these trends and overcome the challenges will find ample opportunities to thrive in this dynamic market. By leveraging mobile commerce, social media influencers, innovative delivery options and subscription services, Irish e-commerce retailers can enhance their online presence and capture a larger slice of the country\u2019s e-commerce pie.<\/p>\n
<\/p>\n
\r\n\r\nWould you like to get to know more countries?<\/div>\r\nE-Commerce in ...<\/a><\/div>\r\n<\/div>\r\n
\nSources:<\/h2>\n
- \n
- https:\/\/www.cso.ie\/en\/releasesandpublications\/ep\/p-isshdcb\/householddigitalconsumerbehaviour2024\/keyfindings\/<\/a><\/li>\n
- https:\/\/www.statista.com\/topics\/9167\/consumer-behavior-in-ireland\/<\/a><\/li>\n
- https:\/\/www.pwc.ie\/reports\/irish-consumer-insights-pulse-survey-2023.html<\/a><\/li>\n
- https:\/\/www.trade.gov\/country-commercial-guides\/ireland-ecommerce<\/a><\/li>\n
- https:\/\/www.ibisworld.com\/ireland\/industry\/e-commerce\/3130\/<\/a><\/li>\n<\/ul>\n
<\/p>\n
![\"autor_eurotext_100\"](\"\/wp-content\/uploads\/sites\/3\/2016\/06\/autor_eurotext_100.jpg\")
Author:<\/span> Eurotext Editorial Team<\/h2>\r\nWe explain how internationalization works, provide tips for your translation projects and outline some of the technology and processes used. We also report on current e-commerce developments and cover a range of language-related topics.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
The Irish e-commerce sector has experienced remarkable growth, driven by technological advancements, changing consumer behaviors, and significant external factors like the COVID-19 pandemic and Brexit. This article will explore the current state of e-commerce in Ireland, highlighting key trends, opportunities, and challenges for businesses looking to thrive in this dynamic market.<\/p>\n","protected":false},"author":43,"featured_media":10291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1160,1],"tags":[1168],"class_list":["post-10273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in","category-general","tag-ecommerce"],"yoast_head":"\n
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https:\/\/www.statista.com\/topics\/9167\/consumer-behavior-in-ireland\/<\/a><\/li>\n
- High Internet Usage<\/strong>: Non-citizens, like their Irish counterparts, have high internet usage rates. They engage in various online activities, including shopping, banking, and using social media. This high level of digital engagement translates into significant online spending in the Irish e-commerce sector.<\/li>\n