{"id":9065,"date":"2023-03-22T07:25:54","date_gmt":"2023-03-22T06:25:54","guid":{"rendered":"https:\/\/eurotext.de\/en\/?page_id=9065"},"modified":"2024-11-05T09:48:34","modified_gmt":"2024-11-05T08:48:34","slug":"e-commerce-around-the-world","status":"publish","type":"page","link":"https:\/\/eurotext.de\/en\/e-commerce-around-the-world\/","title":{"rendered":"E-commerce Around the World"},"content":{"rendered":"

E-commerce Around the World<\/h1>

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How to succeed in international e-commerce<\/h2>\n<\/div>
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Which countries have the highest e-commerce<\/strong> revenue? Where is the growth rate<\/strong> highest? Which markets have the lowest entrance barriers<\/strong> and offer the easiest entry into cross-border trade? Which countries have peculiarities that aren\u2019t found anywhere else, but are essential for your business\u2019 success? And which markets should skip altogether, because the cost\/benefit ratio<\/strong> doesn\u2019t make sense for European businesses?<\/p>\n<\/div>

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Anyone who wants to sell products or services internationally needs to know the new target market extremely well. It\u2019s the only way to develop an internationalization strategy<\/strong> that is precisely aligned to the target group in each country. In our blog, we have been analyzing e-commerce markets around the world for years and offer tips and background information on the individual countries.<\/p>\n<\/div>

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You can view the different continents here: Europe<\/a>, North America<\/a>, Central and South America<\/a>, Asia<\/a>, Africa<\/a> and Australia<\/a><\/p>\n

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Europe<\/h2>\n<\/div>
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If an European e-commerce business<\/strong> expands to target international markets<\/strong>, it will almost certainly set its sights on the countries that surround it. Short transport routes, good infrastructure, stable political and economic situations all make these countries an ideal choice. And in other EU countries, there are essentially no issues to deal with in terms of customs, taxes or legal frameworks, which is an added bonus. The linguistic barriers are also manageable. But where exactly to begin is often a matter of personal taste.<\/p>\n<\/div>

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Should you start out with the relatively prosperous, e-commerce loving Northern Europe<\/strong>, which has the downside of a comparatively small population and well-established e-commerce competitors? What about Southern or Western Europe<\/strong>, where e-commerce isn\u2019t as established, but the potential for growth is huge? Or Eastern Europe<\/strong>, which many retailers don\u2019t even have on their radar? Many of your competitors are totally ignoring this economically interesting region. Another option would be to stick with Central Europe<\/strong>. You might face a lot of competition, but you can be confident that you\u2019ll benefit from having all the infrastructure that is needed for successful online retail.<\/p>\n<\/div>

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Austria<\/a><\/h2>\n\"Austria\"<\/a>
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Belgium<\/a><\/h2>\n

\"\"<\/a>\n<\/div>

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Croatia<\/a><\/h2>\n\"\"<\/a>
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Czech Republic<\/a><\/h2>\n

\"Tschechien\"<\/a>
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Denmark<\/a><\/h2>\n

\"E-Commerce<\/a>
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England<\/a><\/h2>\n

\"London\"<\/a>
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Finland<\/a><\/h2>\n

\"\"<\/a>
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France<\/a><\/h2>\n

\"Frankreich\"<\/a>
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Germany<\/a><\/h2>\n

\"deutschland\"<\/a>
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Iceland<\/a><\/h2>\n

\"\"<\/a>
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Italy<\/a><\/h2>\n

\"E-Commerce<\/a>
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Lavtia<\/a><\/h2>\n

\"\"<\/a>\n<\/div>

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Luxembourg<\/a><\/h2>\n\"Luxemburg\"<\/a>
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The Netherlands<\/a><\/h2>\n

\"Niederlande\"<\/a>
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Norway<\/a><\/h2>\n

\"Norwegen\"<\/a>
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Poland<\/a><\/h2>\n

\"Warschau<\/a>
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Portugal<\/a><\/h2>\n

\"\"<\/a>
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Scotland<\/a><\/h2>\n

\"\"<\/a>
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Spain<\/a><\/h2>\n

\"\"<\/a>
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Sweden<\/a><\/h2>\n

\"Schweden\"<\/a>
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Switzerland<\/a><\/h2>\n

\"Schweiz\"<\/a>
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North America<\/h2>\n<\/div>
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North America<\/strong> (which includes Canada and Mexico in addition to the USA<\/strong>) has enormous potential for European e-commerce retailers. This region has a large target audience who is well-acquainted with e-commerce. Good infrastructure, predictable social and political situations and low language barriers are just a few of the other plus points. And finally, the USA is the largest e-commerce market in the world<\/strong>. Any e-commerce business that takes itself seriously is almost destined to be represented in North America in one way or another.<\/p>\n<\/div>

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However, some disadvantages deserve consideration. These include the fact that serving the North American market is a challenge for EU businesses. The long transport routes<\/strong> and customs formalities mean that delivery times would be unacceptable to most customers. This makes it a good idea to open a subsidiary (or, even better, a few of them) in the target country. The added fact that the competition in North America is extremely professional and well-established doesn\u2019t make it any easier to get started. If you want to get your slice of the pie (as they say in America), you\u2019ll need to be prepared for cutthroat competition and have a lot of staying power.<\/p>\n<\/div>

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Canada<\/a><\/h2>\n

\"\"<\/a>
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Mexico<\/a><\/h2>\n

\"\"<\/a>
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USA<\/a><\/h2>\n

\"usa\"<\/a>
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Central- and South America<\/h2>\n<\/div>
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If you ask European e-commerce retailers about their top target markets, the countries in Central and South America<\/strong> are probably not high on anyone\u2019s list. There are a few reasons for this, including the long distance and long delivery times, the often poor infrastructure in these countries, instable political and economic situations in some cases, and complicated customs procedures.<\/p>\n<\/div>

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But there are also some up-sides to this market, and the language<\/strong> is certainly one of them. In theory, nearly all of South and Central America could be targeted with only two languages: Spanish<\/strong> and Portuguese<\/strong>. Where else in the world can you reach nearly 500 million people with only two languages? On top of that, the growth rates for e-commerce are staggering in some areas, and the competition is, in many cases, less significant than elsewhere in the world.<\/p>\n<\/div>

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Brazil<\/a><\/h2>\n

\"\"<\/a>
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Top<\/a><\/p>\n

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Do you have any questions about e-commerce translations?<\/div>
Contact<\/a><\/div><\/div><\/div>\n
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Asia<\/h2>\n<\/div>
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Asia<\/strong>, the largest of all the continents, is composed of a large number of totally distinct countries and e-commerce markets. These range from large to small, from near to far, from very interesting to relatively insignificant. As Russia\u2019s home continent, Asia includes the largest country in the world<\/strong> (at least, most of it). And China and India make it home to the two most populous countries in the world<\/strong> as well.<\/p>\n<\/div>

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To successfully target these countries, you will need to spend more time familiarizing yourself with the local situation than you would elsewhere. There are a number of stumbling blocks for European businesses. Linguistic, cultural, and religious norms can pose challenges, as can political situations. A simple translation<\/strong> of your website won\u2019t be enough in any of these countries. To avoid embarrassing faux pas, a comprehensive localization<\/strong> that takes local norms into account is essential.<\/p>\n<\/div>

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China<\/a><\/h2>\n

\"china\"<\/a>
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Japan<\/a><\/h2>\n

\"Japan\"<\/a>\n<\/div>

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South Korea<\/a><\/h2>\n\"\"<\/a>
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Africa<\/h2>\n<\/div>
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Africa <\/strong>might not be as dazzling and multifaceted as Asia, but it also includes a colorful spectrum of countries that, in some cases, also have entirely different cultures<\/strong>, religions<\/strong> and historical backgrounds<\/strong>. The economic, political and social situations in some countries are drastically different to those in others.<\/p>\n<\/div>

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As a result, European e-commerce retailers might consider some countries to be good candidates for cross-border commerce<\/strong>, while others currently wouldn\u2019t come into question at all. Just one more reason to get to know these countries well before making a decision.<\/p>\n<\/div>

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United Arab Emirates<\/a><\/h2>\n

\"vae\"<\/a>\n<\/div>

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Australia<\/h2>\n<\/div>
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For many e-commerce retailers who are looking for new markets, Australia <\/strong>(and\/or the entire region of Oceania<\/strong>) are just a tiny spot on the map\u2014too far away, with long transport routes and a target market too small to be worth mentioning. It might be an incredible travel destination<\/strong>, but it doesn\u2019t seem economically interesting.<\/p>\n<\/div>

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But the region\u2014especially Australia<\/strong> and New Zealand<\/strong>\u2014has its plus points. There is a young population of digital natives who live in a few large metropolitan areas, meaning they have access to good infrastructure. The countries have no linguistic barrier at all, because your business probably has an English translation available already. It might be worth taking another look!<\/p>\n<\/div>

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Australia<\/a><\/h2>\n

\"Australien\"<\/a>
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New Zealand<\/a><\/h2>\n

\"Neuseeland\"<\/a>
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Would you like to know more about our translations for online shops<\/strong>?<\/h2>

When we create professional translations for online shops and websites<\/strong>, we don\u2019t just translate the words from one language into another. We also pay close attention to suitable localization<\/strong>, which takes not only the target country\u2019s cultural norms into account, but the technical requirements as well. This includes things like search machine optimization<\/strong>, ease of use<\/strong>, and effective data management<\/strong> for regular content updates. We\u2019ll help your e-commerce business succeed in the global marketplace.<\/p> <\/i>More information<\/a><\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"yoast_head":"\nE-commerce Around the World » Eurotext AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurotext.de\/en\/e-commerce-around-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce Around the World\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eurotext.de\/en\/e-commerce-around-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurotext AG\" \/>\n<meta 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