{"id":10003,"date":"2025-01-28T07:26:36","date_gmt":"2025-01-28T06:26:36","guid":{"rendered":"https:\/\/eurotext.de\/en\/?page_id=10003"},"modified":"2025-04-28T07:40:01","modified_gmt":"2025-04-28T05:40:01","slug":"languages-and-their-variants","status":"publish","type":"page","link":"https:\/\/eurotext.de\/en\/languages-and-their-variants\/","title":{"rendered":"Languages and their variants"},"content":{"rendered":"<div class=\"parallax-container\" data-parallax=\"scroll\" data-bleed=\"10\" data-image-src=\"https:\/\/eurotext.de\/wp-content\/uploads\/2020\/10\/Banner_Berlin_01.jpg\"> <div class=\"parallax-window\"> <div class=\"parallax-slider parallax-banner__content\" style=\"\"><h1 class='parallax-banner__headline hasBgColor' style=\"background-color:#000;box-shadow: 0 0 0 0.45em #000;\">Languages and their variants<\/h1><p class=\"parallax-banner__text\"><\/p><\/div> <\/div> <\/div>\n<div class='content-column content-column-row '><div class='content-column full_width'>\n<h2 id=\"top\" style=\"text-align: center;\">Translating for specific target groups<\/h2>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<p><strong>Language<\/strong>\u00a0is like a living thing \u2013 always evolving. Some of the reasons for this evolution are:<\/p>\n<ul>\n<li>Societal change<\/li>\n<li>Political influence<\/li>\n<li>Technological advancement<\/li>\n<li>Local peculiarities<\/li>\n<li>Incursions from other languages<\/li>\n<\/ul>\n<p>Over time, new language variants evolve, including new <strong>language families<\/strong> with a host of local <strong>language variants<\/strong>,\u00a0<strong>dialects<\/strong>,\u00a0<strong>jargon<\/strong>, and\u00a0<strong>slang<\/strong>. Developments like these may take hundreds of years but can also appear spontaneously and immediately impact on our daily lives. After all, language is much more than a means of communication. It helps us <strong>identify with a specific group of people<\/strong>\u00a0and creates <strong>trust<\/strong>.<\/p>\n<p>In terms of\u00a0<a href=\"https:\/\/eurotext.de\/en\/language-services\/professional-translation\/\"><strong>professional translations<\/strong><\/a>, it is therefore important to pinpoint the target group you wish to appeal to. Let\u2019s not forget that there often are huge differences in how to address particular subgroups within a language family. The aim is to ensure that the end product is a good translation for your specific target group.<\/div><div class='content-column one_half last_column'>\n<p>A great example here is\u00a0<a href=\"https:\/\/eurotext.de\/en\/blog\/german-more-than-just-one-language\/\"><strong>German<\/strong><\/a>: Today, Germany has a population of around 84 million. Granted, as of 2022, around 16% of the population are non-German native speakers. Added to that, the northern part of Switzerland, most of Liechtenstein, parts of Belgium, France, and all of Austria also speak German. Pockets of native German speakers exist in Eastern Europe and South America. Overall, <strong>around 100 million\u00a0people worldwide consider German<\/strong> as their native language. Among language learners, German is the fourth most popular language after English, French and Chinese.<\/p>\n<p>In terms of the written language, a reform was enacted in Germany in 1996, aimed at simplifying the written word. This reform was not adopted in other German-speaking regions, which resulted in a definite linguistic shift away from Switzerland and Austria. As a result, Swiss German and Austrian German are now distinct variations, and target groups in these regions must be addressed in \u201ctheir own language\u201d when it comes to professional translations.<\/p>\n<p>Additionally, \u201cmarketing speak\u201d in Germany has changed dramatically over the past 20 years. Foreign cultures, popular social media influencers, and the adoption of terminology from other languages, specifically when addressing younger target groups, have had a significant impact on what is considered appropriate.<\/div><div class='clear_column'><\/div><div class='content-column full_width'>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>As a professional language service provider, we would like to introduce some of the <strong>aspects you need to consider before entering foreign language markets<\/strong>. Here, we will introduce several important languages and their cultural and societal backgrounds in various regions of the world. We will point out differences and similarities and explain where and why a &#8220;standard translation&#8221; is sufficient and where a specialized translation makes more sense.<\/p>\n<p>&nbsp;<\/p>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/eurotext.de\/en\/blog\/german-more-than-just-one-language\/\">German<\/a><\/h2>\n<a href=\"https:\/\/eurotext.de\/en\/blog\/german-more-than-just-one-language\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10009\" src=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Deutsch.jpg\" alt=\"\" width=\"1920\" height=\"500\" srcset=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Deutsch.jpg 1920w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Deutsch-300x78.jpg 300w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Deutsch-1024x267.jpg 1024w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Deutsch-768x200.jpg 768w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Deutsch-1536x400.jpg 1536w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Deutsch-30x8.jpg 30w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n<p>&nbsp;<\/p>\n<\/div><div class='content-column one_half last_column'>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/eurotext.de\/en\/blog\/english-language\/\">English<\/a><\/h2>\n<a href=\"https:\/\/eurotext.de\/en\/blog\/english-language\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10144\" src=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/english.jpg\" alt=\"\" width=\"1920\" height=\"500\" srcset=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/english.jpg 1920w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/english-300x78.jpg 300w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/english-1024x267.jpg 1024w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/english-768x200.jpg 768w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/english-1536x400.jpg 1536w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/english-30x8.jpg 30w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n<p>&nbsp;<\/p>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/eurotext.de\/en\/blog\/french-around-the-globe\/\">French<\/a><\/h2>\n<a href=\"https:\/\/eurotext.de\/en\/blog\/french-around-the-globe\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10243\" src=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Frankreich.jpg\" alt=\"\" width=\"1920\" height=\"500\" srcset=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Frankreich.jpg 1920w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Frankreich-300x78.jpg 300w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Frankreich-1024x267.jpg 1024w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Frankreich-768x200.jpg 768w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Frankreich-1536x400.jpg 1536w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Frankreich-30x8.jpg 30w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n<p>&nbsp;<\/p>\n<\/div><div class='content-column one_half last_column'>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/eurotext.de\/en\/blog\/spanish-and-its-variants\/\">Spanish<\/a><\/h2>\n<a href=\"https:\/\/eurotext.de\/en\/blog\/spanish-and-its-variants\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10350\" src=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Spanisch.jpg\" alt=\"Spanish\" width=\"1920\" height=\"500\" srcset=\"https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Spanisch.jpg 1920w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Spanisch-300x78.jpg 300w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Spanisch-1024x267.jpg 1024w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Spanisch-768x200.jpg 768w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Spanisch-1536x400.jpg 1536w, https:\/\/eurotext.de\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/Spanisch-30x8.jpg 30w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n<p>&nbsp;<\/p>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<\/div><div class='content-column one_half last_column'>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<\/div><div class='content-column one_half last_column'>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<\/div><div class='content-column one_half last_column'>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<\/div><div class='content-column one_half last_column'>\n<\/div><div class='clear_column'><\/div>\n<div class='content-column full_width'>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"#top\">back to top<\/a><\/p>\n<h2 style=\"text-align: center;\">Perfect translations? That\u2019s what we do.<\/h2>\n<\/div><div class='clear_column'><\/div><div class='content-column one_half'>\n<p>Are you looking for translations into one or more of the above languages or have some general questions about our translation process?\u00a0<a href=\"https:\/\/eurotext.de\/en\/contact\/\">Get in touch today!<\/a><\/p>\n<p>We offer comprehensive advice and a non-binding quote.<\/p>\n<\/div><div class='content-column one_half last_column'>\n<p>Our services:<\/p>\n<ul>\n<li>Cultural adaptation<\/li>\n<li>Hand-picked\u00a0<a href=\"https:\/\/eurotext.de\/en\/language-services\/project-management-country-teams\/\">country teams<\/a><\/li>\n<li>Native language experts<\/li>\n<li><a href=\"https:\/\/eurotext.de\/en\/language-services\/e-commerce-translations\/seo-translations\/\">SEO-compliant content<\/a>\u00a0for your website and online shop<\/li>\n<\/ul>\n<\/div><div class='clear_column'><\/div>\n<p><\/div><div class='clear_column'><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-10003","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Languages and their variants &#187; 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