Entering Germany’s medtech market requires more than cutting-edge devices – it demands linguistic precision, regulatory accuracy and trust. For international MedTech manufacturers, Regulatory Affairs managers, product managers and marketing teams aiming to enter the German or broader European healthcare market, this article offers a practical… Continue
Germany is often referred to as The Engine of Europe, and E-commerce in Germany exemplifies this industrial excellence in the digital age. Home to global manufacturing giants like Siemens, BMW, and Bosch, the country has emerged as a formidable force in the digital economy. As of 2025, Germany’s e-commerce sector is projected to generate over… Continue
Did you know that German is the native language of over 100 million people around the world? The language variant used in schoolbooks, prose, poetry, scientific publications, and the like is the so-called ‘High German’, which is generally accepted as ‘Standard German’. German is spoken as an official language in Germany, Austria, Switzerland, and… Continue
German fashion is just as diverse as its landscape and dialects. Sure, there are Lederhosen in Bavaria and yes, manual workers often wear their blue coveralls (Blaumann) out on the street with pride. German fashion styles, however, range from conservatively demure with subdued or natural colors, to eye-poppingly different with ethnically inspired… Continue
The Industry Agenda: December 2025 brings a very different dynamic compared to November. While the previous month is driven by production peaks, year-end orders and industry events, December shifts the focus toward holiday schedules, reduced capacity and strategic planning. In this December 2025 agenda, we focus on the topics that matter for… Continue
As 2025 draws to a close, the Industry Agenda in November offers mid-sized manufacturers across Europe a moment to pause and plan. It is a month for recalibration, when production cycles slow and companies focus on reflection, maintenance and planning. Many manufacturers also use this time to review communication workflows and update multilingual… Continue
Halloween 2025 is no longer just a North American tradition – it’s a global celebration of imagination, transformation, and increasingly: commerce. What began as a Celtic harvest ritual has evolved into a cross-cultural phenomenon, embraced in cities from Tokyo to Berlin, Nairobi to São Paulo. This year, brands are tapping into the spooky season… Continue
The Scandinavian languages – Swedish, Danish, and Norwegian – are often grouped together like siblings at a family reunion: clearly related, occasionally bickering, and surprisingly distinct. These North Germanic tongues share a common linguistic ancestry, yet each has evolved with its own quirks, rhythms, and cultural flavor. For global… Continue
For many years, the tourism sector dominated online revenue, while digital retail remained relatively stagnant. That changed dramatically in 2020, when the COVID-19 pandemic forced millions of Italians to explore online shopping. Lockdowns triggered a surge in digital adoption, and e-commerce growth soared into triple digits. Now, five years… Continue
Spoken across the globe, Arabic reflects centuries of history, migration, and cultural exchange through its rich tapestry of regional variants. As of 2024, Arabic boasts approximately 420 million native speakers, making it the fifth most spoken language globally. It is the official language in 22 countries, stretching from the Atlantic coast of… Continue
As markets shift from summer into peak-season mode, e-commerce in September becomes the launchpad for a successful Q4. With global shopping dates and cultural events spanning multiple continents, this month offers unique opportunities to engage international audiences. From U.S. Labor Day to Australia’s Father’s Day, and from Oktoberfest to the… Continue
The Dutch language, aka Nederlands, is a key member of the Germanic language family. It sits somewhere between English and German and – while sharing roots with both – it has developed its very own distinctive distinct identity over centuries. Its etymology traces back to the Old Frankish word diutisc, meaning “of the people”, which also […] Continue
Although E-Commerce in August does not feature major global shopping events like Singles’ Day or Black Friday, it offers numerous region-specific opportunities for international e-commerce. With a mix of regionally relevant dates, seasonal campaigns, and industry observances, the month is well suited for strategic preparation, stock optimization,… Continue
Every year on the 4th of July, the United States bursts into celebration. Parades sweep through the streets, the scent of grilled food wafts from backyards, and fireworks paint the night sky. In 1776, the thirteen American colonies declared independence from British rule – a historic milestone that now fuels not only national pride, but […] Continue
Ah, Father’s Day. That magical Sunday in June when dads everywhere are celebrated for their tireless efforts at home and at work. In 2025, it falls on June 15 in many countries, including the U.S., U.K., Canada, and India. It’s the one day a year when Dad gets to be king of the couch. But […] Continue
E-commerce in South Africa has come a long way since its inception in the 1990s. The journey began with the introduction of the internet, laying the foundation for online retail platforms like Bidorbuy. Despite facing initial challenges like limited internet penetration and high connectivity costs, the sector gradually gained momentum. The 2000s… Continue
Finally, May! Flowers are blooming, the birds are singing, and people across Great Britain are ready to embrace a long weekend of relaxation and fun. Let’s explore what the Early May Bank Holiday is all about, where people celebrate it, and why it holds significance. And, of course, what are the implications for the world […] Continue
Ah, Austria! The land of Mozart, schnitzel, and breathtaking alpine views. But did you know that this charming country is also a rising star in the world of fashion e-commerce? Belt out a yodel, grab a cup of Viennese coffee, and let’s dive into the fascinating – and sometimes downright quirky – world of fashion […] Continue
Easter is one of the most significant holidays in the Christian calendar, celebrated worldwide with various traditions and customs. Let’s delve into its origins, where it’s celebrated, and its impact on e-commerce. Continue
There are an estimated 321 million French speakers worldwide. But while they’re all considered francophone, they certainly don’t speak the same French. From Québec to West Africa to France itself, French language variants reflect cultural identity, history, and regional nuance. For businesses expanding into francophone markets, recognizing these… Continue
Vietnam has emerged as a dynamic and rapidly growing market in Southeast Asia, attracting international businesses with its robust economic growth and burgeoning digital landscape. For European e-commerce retailers considering international expansion, it’s important to understand the details of Vietnam’s unique market characteristics. This… Continue
English is a West Germanic language that originated from the Anglo-Frisian dialects brought to Britain by Germanic settlers from various parts of what is now northwest Germany and the northern Netherlands. The resident population at this time was mainly speaking Common Brittonic – the insular variety of continental Celtic, which was… Continue
March is Women’s History Month, the run-up to Easter, and the official end of winter. The perfect time to put your e-commerce thinking hat on and your online offering on the e-map. If you have been hibernating, it’s high time to dust off those marketing boots and get your show on the road. Continue
In 2020, a huge number of Romanians discovered online shopping — and they’ve stuck with it ever since. In this article, we will explain what e-commerce retailers should keep in mind when expanding into this growing market. Continue
Beyond the big-name holidays like Valentine’s Day and Groundhog Day, February offers a treasure trove of lesser-known celebrations that can open new doors for creative e-commerce campaigns. Are you ready to seize these hidden opportunities? Continue
For European businesses looking to expand their online sales, Taiwan is an exciting new target market. As a highly developed industrial nation with a thriving democracy, Taiwan is often compared to Japan or South Korea. However, its unique geopolitical status adds an extra layer of complexity. In this article, we’ll explore why this is the… Continue
The history of celebrating the new year goes back to Babylonian times. However, how we celebrate this auspicious date has changed and evolved over the past 4000-odd years, with celebrations differing from country to country, and from continent to continent. Let’s take a look at some weird and wonderful ways to welcome new beginnings! Continue
Although internet access in Mexico isn’t as widespread as in Europe or the rest of Latin America, the e-commerce market there is booming and boasts one of the highest growth rates worldwide. Many Mexicans look online for products that are unavailable domestically or sold internationally at a lower price. European products are viewed as… Continue
The Dutch are far less fashion-conscious than their French or German neighbors, with only 10% stating they follow fashion trends. Practicality, weatherproofing, recycling, and affordability play a much greater role in fashion e-commerce in the Netherlands than mirroring the styles of celebrities or fashion catwalks. Above all: the Dutch prefer a… Continue
In this edition of “E-Commerce in…” we’ll be taking a closer look at Latvia, which became famous as the home of the “European Capital of WiFi” back in 2014. And while this claim to fame is less important in 2024, the small northern country still has plenty to offer to tech-savvy customers and market newcomers […] Continue
Sweden is one of the most connected countries in the world (94% of the population is online) – and who would blame them with cold weather prevailing for much of the year. Swedish online shoppers are tech-savvy and well-versed with all the traps the Internet has in store. It is therefore unsurprising that Swedes are […] Continue
Switzerland is renowned for its breathtaking Alpine landscapes, crystal-clear lakes, and charming villages. Beyond its scenic beauty, the country boasts an innovative economy. The Swiss health market is among the most significant globally, driven in part by its substantial healthcare spending, yet navigating it can present challenges. Dive into… Continue
With its rugged landscapes and historic castles, Scotland is often thought of as a country steeped in tradition and rural charm, but the nation is also emerging as a prime target market for foreign e-commerce companies. With a tech-savvy population, robust digital infrastructure, and increasing consumer demand for online shopping, Scotland… Continue
The availability and affordability of broadband and cable access for high-speed internet in Belgium have facilitated the growth of digital penetration throughout the country and with it the fashion e-commerce market. Let’s take a closer look at what Belgian online shoppers have come to expect, where there may be pitfalls for new online… Continue
Although it is a small country, Belgium has a fascinating political and linguistic landscape and a booming e-commerce market. Its location within the EU, as well as the steadily growing e-commerce market make Belgium an exciting target for European e-commerce businesses that are looking to expand. In this article, we’ll take a closer look at… Continue
The United States of America is a world leader in the fields of medical research, medtech and the development of pharmaceuticals. With $ 4.5 trillion in annual healthcare expenditure and diverse patient needs, accurate, culturally aware translations are vital to ensure regulatory compliance, improve health outcomes and build trust among patients,… Continue
This time in our “E-Commerce in…” series, we’re highlighting Portugal, a small country in southwestern Europe that many know as a vacation destination. But beyond sunny beaches, fine wines, and soulful Fado music, this coastal nation is also gaining attention for its rapidly growing e-commerce market. In this article,… Continue
The holiday destination Turkey with its famous beaches is likely not one of the countries foremost on everyone’s mind when it comes to fashion and e-commerce. In terms of religion, as much as 90% of the population follows Islam, and 70% of those the Sunni faith. When it comes to apparel, women are encouraged to […] Continue
Switzerland has been home to the traditional short leather trousers for men known as “lederhosen” for centuries. And who doesn’t love the voluminous women’s “dirndl” dresses with rich gold embroideries, topped off by a matching apron? These garments, the leather trousers, and especially the dresses, were often handed down through… Continue
The Croatian e-commerce sector experienced a veritable boom in 2020, the year the pandemic hit. It apparently took a pandemic to jumpstart the e-commerce industry there, and in this article, we will look at some of the reasons for that. In addition, we will look more closely at the facts and figures that define Croatian […] Continue
Step into the dynamic world of Belgium, a crossroads of commerce and culture in the heart of Europe. Renowned for its research infrastructure, collaborative spirit and global connectivity, it has established itself a leading location for clinical trials and logistics for pharmaceutical products worldwide. The innovative healthcare industry offers… Continue
The Grand Duchy of Luxembourg may be tiny, but it’s known globally for its economic clout: Luxembourg boasts the highest GDP per capita in the entire world. This economic strength makes it an attractive target market for e-commerce companies. With a well-developed infrastructure, an affluent population, and a thriving e-commerce culture Luxembourg… Continue
Although it might seem remote from the perspective of continental Europe, Iceland has a unique position between Europe and America, which makes it an intriguing prospect for international businesses looking to expand. The conditions for e-commerce in Iceland could hardly be better, and there is ample research into Icelandic e-commerce preferences,… Continue
The big easy: The World Bank’s Ease of Doing Business index continues to rank the business climate in Denmark as the best in Europe. Particular potential for growth can be found in the healthcare market, driven by ramped-up government budgets, attractive investment projects and a sweeping increase in demand. Read our latest blog to find […] Continue
Poland’s fashion e-commerce is shifting: circular fashion, secondhand platforms & localization are shaping a more sustainable market. Did you know that Poland is the 26th largest fashion market for e-commerce globally, with a revenue of US$13,617.0 million (by 2023), placing it ahead of Austria? Who knew that the country of Chopin, Pope John… Continue
Russia’s invasion of Ukraine in February 2022 triggered more than 1,000 companies to curtail their operations in Russia, the world’s 11th biggest economy. This revealed an imperative for global firms and online retailers to bolster their ability to anticipate geopolitical risk and build resilience. The global order still reels from disruptions… Continue
The Finish e-commerce market might be small compared to more populous countries, but Finns are generally well-off, digitally fluent and enjoy shopping online. This makes Finland an appealing target market for e–commerce retailers. Continue
World-famous beer culture and a rich cultural heritage: the Czech Republic most definitely has a lot to offer. Companies are welcomed by a highly qualified workforce and attractive business conditions and infrastructure. Find out more about exciting market opportunities in the booming Czech healthcare sector in our latest blog. Continue
The Polish healthcare system has been chronically underfunded for many years, which is reflected in staff shortages and access issues such as long waiting times and high co-payments. But a transformation is underway: national initiatives and EU-level funding programs are aimed at changing things for the better – both for patients and also… Continue
Italy is the country of Gucci and Prada, Milan’s Fashion Week and dolce vita. Italian fashion is synonymous for quality, eccentricity, uniqueness and sartorial excellence – but does the innate style and panache of Italian haute couture translate well into the world of fashion e-commerce? Traditionally, proud Italian clothes and shoe makers shunned… Continue
La dolce vita – life in Italy seems to be simply better… and longer. In fact, the country is home to a staggering 22,000 centenarians. But the healthcare system is also starting to show its age, not least since the recent Covid crisis. Discover in our latest blog how a makeover to rejuvenate Italy’s health […] Continue
There’s more to North America than just “America,” especially when it comes to e-commerce. Many people assume that Canada is practically the same as the United States. After all, there truly are many cultural similarities, and both countries speak English. But in reality, the Canadian e-commerce market has some unique characteristics all its own.… Continue
The popular tourist destination beckons with a universal healthcare system, satisfied citizens and targeted healthcare funding. Read our latest blog to learn all about Spain’s attractive health market. Continue
When you think of Spain, you might think of sunny Mediterranean beaches or the Canary Islands. But there is much more to Spain than the tourist cliches! Spain is also a country with a growing e-commerce market, which this article will discuss in detail. Learn about Spain’s consumers, how they shop, and what details you […] Continue
South Korea is an interesting target market for European e-commerce retailers. In this article, we will explain what makes South Korea so appealing, what you can expect from the e-commerce market in South Korea, and what companies need to consider when it comes to digital trade. Continue
Luxembourg – officially the Grand Duchy of Luxembourg – is renowned for its cosmopolitan ambiance and excellent quality of life, boasting a strong emphasis on high-quality healthcare services and advanced medical technology. Find out all about this thriving health market in our latest blog. Continue
The Swiss e-commerce market is no longer a secret, insider tip. Located right on the EU’s doorstep, and with purchasing power to spare, Switzerland is an extremely attractive market for European companies who are looking to expand. Moreover, Switzerland ranked number one in the UNCTAD B2C E-commerce Index, which ranks countries according to their… Continue
With its prime location in central Europe, Austria is an important hub for businesses, especially German-speaking ones. And Austria is a strong import market, with around 35% of its imported goods coming from neighboring Germany. However, if you’re planning to sell to Austrian consumers, you shouldn’t make the mistake of thinking that Austria is… Continue
Japan has the third-largest economy in the world, after the USA and China and before Germany. The county’s advanced IT infrastructure makes it easy for e-commerce businesses to enter the market, but there are nonetheless challenges when doing business in Japan. In this article, we will discuss what businesses need to keep in mind when… Continue
The Danish ecommerce market is not particularly large, but it could still be a promising target market for European ecommerce businesses. In this article, we’ll give you the facts, statistics and insights that you need to launch your sales channel in Denmark. Continue
Norway might be a small country, but it presents some unique opportunities for European e-commerce businesses. As the third richest country in the EU (as measured by GDP per capita), it has more than enough spending power to make it an interesting target market. And with nearly universal internet usage, Norway’s consumers are well-versed in… Continue
The e-commerce market in the USA is enormous, and that makes it an interesting target market for European e-commerce businesses who are looking to expand. This article will familiarize you with the US e-commerce market and the local preferences and shopping behaviors you should be aware of when planning your launch. Continue
The Czech Republic is situated in Central Europe, although many people think of it as a part of “Eastern Europe” because it was part of the Eastern Bloc before the fall of the iron curtain. With its rapidly growing economy and relatively compact size, it makes an interesting target market for expanding e-commerce businesses. Continue
When you think of Sweden, you probably picture the incredible natural landscapes, the northern lights, and forests filled with fir trees. And if not that, then you’re most likely thinking of the famous blue and yellow furniture manufacturer who has helped make Scandinavian design a global phenomenon. But Sweden has much more to offer than… Continue
Did you know that language professionals have a whole day dedicated to them? Coming up on September 30th is International Translation Day. Read on to find out where this day comes from, how it’s celebrated and how translation is helping the world. What is International Translation Day, and why do we celebrate it? On International […] Continue
France is a big player in the e-commerce market, ranking second in Europe and fifth overall in the world in terms of online purchases in 2020. This makes it an attractive target market for companies in Europe and the rest of the world. Ready to learn more about France’s e-commerce market? In this article, we’ll […] Continue
The technical implementation of internationalization in e-commerce: what is the best way to go about it? In the second part of our article on the versatile content management system WordPress, we concentrate on e-commerce and the implementation of comprehensive, professional translations in WordPress. We also answer the question of how suitable… Continue
The idea of our “How does internationalization work with…” series is to take a closer look at shop systems and examine their potential for internationalization. But today we are going to make an exception and explore the Content Management System (CMS) WordPress. The reasons for this are two-fold: Firstly, free-to-use WordPress… Continue
The technical implementation of internationalization in e-commerce: what is the best way to go about it? In the second part of our article on the shop software Magento, we focus on the problems that can arise when working with Magento and how to avoid some of the pitfalls. We also answer the question of how […] Continue
The technical implementation of internationalization in e-commerce: What is the best way to go about it? What possibilities do the various shop and content management systems have to offer when it comes to organizing content and products in multiple languages? And what are the potential pitfalls? In the first part of this series we are […] Continue
Terms and Conditions Translations Software Applications Eurotext AG General Terms and Conditions for Translations §1 Subject matter and scope (1) Eurotext AG provides translation, interpreting, and foreign language services. If the subject matter of the Agreement is translations or supplying of other linguistic work products, the term… Continue
Quick, high-quality translations in specialized subject areas by professional native-language translators, individual country teams, certified quality: translations by Eurotext leave nothing to be desired.
See for yourself! Continue
Start translation projects right in the backend of your online shop with the translationMANAGER for Shopware. Export product and manufacturer content, shopping worlds and text modules for professional translation. The plugin's intelligent selection, export and import functions allow you to stay on top of things at all times. Flexible, simple,… Continue
Translations straight from the Magento admin area. Organize professional translations with the translationMANAGER and its intelligent selection, export and import functions. Connect your shop to a translation portal with native-speaking country teams for more than 50 languages. Internationalization has never been so simple. Continue
Go international with your OXID eShop. Not only is the translationMANAGER compatible with CE, PE and EE, it is also the first professional and certified translation solution for OXID eSales. Use the intelligent text selector to organize translations into more than 50 languages, and work with native-speaking country teams from across the globe.… Continue
